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The importance of high-quality data and analytics during the pandemic

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  • Maria Petrescu

    (CEREFIGE Laboratoire
    Colorado State University Global)

  • Anjala S. Krishen

    (University of Nevada)

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  • Maria Petrescu & Anjala S. Krishen, 2020. "The importance of high-quality data and analytics during the pandemic," Journal of Marketing Analytics, Palgrave Macmillan, vol. 8(2), pages 43-44, June.
    • Handle: RePEc:pal:jmarka:v:8:y:2020:i:2:d:10.1057_s41270-020-00079-3
    DOI: 10.1057/s41270-020-00079-3
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    References listed on IDEAS

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    1. Elizabeth Gibney, 2020. "Whose coronavirus strategy worked best? Scientists hunt most effective policies," Nature, Nature, vol. 581(7806), pages 15-16, May.
    2. Bree Devin & Carol Richards, 2018. "Food Waste, Power, and Corporate Social Responsibility in the Australian Food Supply Chain," Journal of Business Ethics, Springer, vol. 150(1), pages 199-210, June.
    3. Rajan Varadarajan, 2017. "Innovating for sustainability: a framework for sustainable innovations and a model of sustainable innovations orientation," Journal of the Academy of Marketing Science, Springer, vol. 45(1), pages 14-36, January.
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    Cited by:

    1. Tat-Huei Cham & Jun-Hwa Cheah & Mumtaz Ali Memon & Kim-Shyan Fam & Józsa László, 2022. "Digitalization and its impact on contemporary marketing strategies and practices," Journal of Marketing Analytics, Palgrave Macmillan, vol. 10(2), pages 103-105, June.
    2. Samir Poudel & Rajendra Paudyal & Burak Cankaya & Naomi Sterlingsdottir & Marissa Murphy & Shital Pandey & Jorge Vargas & Khem Poudel, 2023. "Cryptocurrency price and volatility predictions with machine learning," Journal of Marketing Analytics, Palgrave Macmillan, vol. 11(4), pages 642-660, December.
    3. Eda Helin Gündeş & Füsun Ülengin & Burç Ülengin & Ömer Zeybek, 2023. "Changes in shopping habits during COVID-19," SN Business & Economics, Springer, vol. 3(3), pages 1-24, March.

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