Consumer communications and current events: a cross-cultural study of the change in consumer response to company social media posts due to the COVID-19 pandemic
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DOI: 10.1057/s41270-021-00138-3
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Cited by:
- Maria Petrescu & Anjala S. Krishen, 2023. "Mapping 2022 in Journal of Marketing Analytics: what lies ahead?," Journal of Marketing Analytics, Palgrave Macmillan, vol. 11(1), pages 1-4, March.
- Dimitrios Zoupos & George Spais, 2023. "Digital marketing of nutraceutical and pharmaceutical supplements: marketing ethics and consumer comfort," Journal of Marketing Analytics, Palgrave Macmillan, vol. 11(3), pages 331-351, September.
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Keywords
COVID-19; Consumer communications; Social media marketing; Cross-cultural study; Machine learning; Sentiment analysis; Regression discontinuity analysis;All these keywords.
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