Green Brand Positioning as a Strategy to Guide the Green Marketing Mix: A Perspective on the Organic Food Supply Chain
Author
Abstract
Suggested Citation
Download full text from publisher
References listed on IDEAS
- Polonsky, Michael Jay & Rosenberger, Philip III, 2001. "Reevaluating green marketing: a strategic approach," Business Horizons, Elsevier, vol. 44(5), pages 21-30.
- Mihai Stoica, 2021. "Green Marketing Communication Strategies: An Integrative Literature Review," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 388-396, July.
Most related items
These are the items that most often cite the same works as this one and are cited by the same works as this one.- Ramme, Iris & Heimann, Ruth, 2015. "Green packaging from a company’s perspective: Determining factors for packaging solutions in the German fruit juice industry," MPRA Paper 65632, University Library of Munich, Germany.
- Chun-Yi Ho & Bi-Huei Tsai & Chiao-Shan Chen & Ming-Tsang Lu, 2021. "Exploring Green Marketing Orientations toward Sustainability the Hospitality Industry in the COVID-19 Pandemic," Sustainability, MDPI, vol. 13(8), pages 1-18, April.
- Uribe Arévalo, Aura Janeth, 2023. "La responsabilidad del marketing verde," Revista Tendencias, Universidad de Narino, vol. 24(2), pages 288-306, July.
- Erick Auma Omondi, 2024. "Enviropreneurial Marketing Strategies on Sustainability of Cement Industry in Kenya," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 8(3s), pages 1945-1968, March.
- Mihai Stoica, 2021. "Green Marketing Communication Strategies: An Integrative Literature Review," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 388-396, July.
- Kadri G Yilmaz & Sedat Belbag, 2016. "Prediction of Consumer Behavior Regarding Purchasing Remanufactured Products: A Logistics Regression Model," International Journal of Business and Social Research, LAR Center Press, vol. 6(2), pages 1-10, February.
- Rupesh Kumar & Deepak Bangwal, 2023. "An assessment of sustainable supply chain initiatives in Indian automobile industry using PPS method," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 25(9), pages 9703-9729, September.
- Ayça Kubra Hizarci‐Payne & İlayda İpek & Gülüzar Kurt Gümüş, 2021. "How environmental innovation influences firm performance: A meta‐analytic review," Business Strategy and the Environment, Wiley Blackwell, vol. 30(2), pages 1174-1190, February.
- Constantinescu Raluca & Muntean Denisa-Roxana, 2022. "Circular economy: adopting new green trends in marketing for a sustainable consumer experience based on Internet of Things," Proceedings of the International Conference on Business Excellence, Sciendo, vol. 16(1), pages 1447-1455, August.
- Plavini Punyatoya, 2014. "Linking Environmental Awareness and Perceived Brand Eco-friendliness to Brand Trust and Purchase Intention," Global Business Review, International Management Institute, vol. 15(2), pages 279-289, June.
- Manfred Kirchgeorg & Monika I. Winn, 2006. "Sustainability marketing for the poorest of the poor," Business Strategy and the Environment, Wiley Blackwell, vol. 15(3), pages 171-184, May.
- Antonio Chamorro & Tomás M. Bañegil, 2006. "Green marketing philosophy: a study of Spanish firms with ecolabels," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 13(1), pages 11-24, February.
- Md. Nekmahmud & Maria Fekete-Farkas, 2020. "Why Not Green Marketing? Determinates of Consumers’ Intention to Green Purchase Decision in a New Developing Nation," Sustainability, MDPI, vol. 12(19), pages 1-31, September.
- Papadas, Karolos-Konstantinos & Avlonitis, George J. & Carrigan, Marylyn, 2017. "Green marketing orientation: Conceptualization, scale development and validation," Journal of Business Research, Elsevier, vol. 80(C), pages 236-246.
- Papadas, Karolos-Konstantinos & Avlonitis, George J. & Carrigan, Marylyn & Piha, Lamprini, 2019. "The interplay of strategic and internal green marketing orientation on competitive advantage," Journal of Business Research, Elsevier, vol. 104(C), pages 632-643.
- Andreas Hesse & Karolin Bündgen & Saskia Claren & Sarah Frank, 2022. "Practices of brand extensions and how consumers respond to FMCG giants’ greening attempts," Journal of Brand Management, Palgrave Macmillan, vol. 29(6), pages 520-537, November.
- Hesse, Andreas, 2022. "Green Marketing: Empirische Erkenntnisse zur Konsumentenwahrnehmung von Ökologie-orientierten Repositionierungsversuchen etablierter Marken," Wissenschaftliche Schriften des Fachbereichs Wirtschaftswissenschaften 36-2022, Hochschule Koblenz - University of Applied Sciences, Fachbereich Wirtschaftswissenschaften.
- Esi A. Elliot & Russell Adams & Ernest Kafui Kwasi Tsetse, 2023. "Customer Value Co-Creation: Environmental Sustainability as a Tourist Experience," Sustainability, MDPI, vol. 15(13), pages 1-16, July.
- Civilai Leckie & Daniel Rayne & Lester W. Johnson, 2021. "Promoting Customer Engagement Behavior for Green Brands," Sustainability, MDPI, vol. 13(15), pages 1-22, July.
- Catalina Sitnikov & Laura Vasilescu & Radu Ogarca & Sorin Tudor, 2015. "Matrix Model for Choosing Green Marketing Sustainable Strategic Alternatives," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 17(40), pages 909-909, August.
More about this item
Keywords
green brand positioning; green marketing strategies; green marketing mix; organic food;All these keywords.
JEL classification:
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
- Q57 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Ecological Economics
- M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
Statistics
Access and download statisticsCorrections
All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ovi:oviste:v:xxi:y:2021:i:2:p:900-910. See general information about how to correct material in RePEc.
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Gheorghiu Gabriela (email available below). General contact details of provider: https://edirc.repec.org/data/feoviro.html .
Please note that corrections may take a couple of weeks to filter through the various RePEc services.