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Perceived Vulnerability in Consumer Ethnocentrism

Author

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  • Jorge A Wise

    (Marketing and International Business, CETYS Universidad, Mexico.)

Abstract

This research establishes that the consumers perceived vulnerability to a threat is a relevant variable that modifies the preference for domestic origin products. Many times, consumers balance their personal well-being with their sense of in-group identity, particularly when their preference for domestic products above foreign ones is expected. This study demonstrates that perceived vulnerability to a threat such as damaging one’s personal well-being is a relevant factor when consumers express their preference for domestic products.

Suggested Citation

  • Jorge A Wise, 2017. "Perceived Vulnerability in Consumer Ethnocentrism," International Journal of Business and Social Research, LAR Center Press, vol. 7(11), pages 21-30, November.
    • Handle: RePEc:lrc:larijb:v:7:y:2017:i:11:p:21-30
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    File URL: https://thejournalofbusiness.org/index.php/site/article/view/1083/670
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    References listed on IDEAS

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    1. Ravi Parameswaran & Attila Yaprak, 1987. "A Cross-National Comparison of Consumer Research Measures," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 18(1), pages 35-49, March.
    2. Steenkamp, Jan-Benedict E M & Baumgartner, Hans, 1998. "Assessing Measurement Invariance in Cross-National Consumer Research," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 25(1), pages 78-90, June.
    3. Robert T Green & Phillip D White, 1976. "Methodological Considerations in Cross-National Consumer Research," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 7(2), pages 81-88, June.
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    Cited by:

    1. Navneet Gera & Swati Rohatgi & Jorge A. Wise, 2022. "Consumer Ethnocentrism in Indian Air-Conditioner Market: A Social Identity Theory Perspective," International Journal of Global Business and Competitiveness, Springer, vol. 17(2), pages 192-202, December.

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    More about this item

    Keywords

    Consumer ethnocentrism; perceived vulnerability; domestic products; consumer preference; Mexico;
    All these keywords.

    JEL classification:

    • M13 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - New Firms; Startups

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