IDEAS home Printed from https://ideas.repec.org/a/eee/iburev/v4y1995i3p251-277.html
   My bibliography  Save this article

A classification and assessment of research streams in International Marketing

Author

Listed:
  • Li, Tiger
  • Cavusgil, S. Tamer

Abstract

This article attempts to identify key research streams in international marketing during the past decade and highlights the evolution of the literature. Progress in six established research thrusts and two new research streams is discussed. Using content analysis, the existing research is also examined from a methodological point of view. The review provides evidence for an increasingly sophisticated and rich body of knowledge in international marketing.

Suggested Citation

  • Li, Tiger & Cavusgil, S. Tamer, 1995. "A classification and assessment of research streams in International Marketing," International Business Review, Elsevier, vol. 4(3), pages 251-277, September.
    • Handle: RePEc:eee:iburev:v:4:y:1995:i:3:p:251-277
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/096959319500009O
    Download Restriction: Full text for ScienceDirect subscribers only
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Green, Robert T, et al, 1983. "Societal Development and Family Purchasing Roles: A Cross-National Study," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 9(4), pages 436-442, March.
    2. Ravi Parameswaran & Attila Yaprak, 1987. "A Cross-National Comparison of Consumer Research Measures," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 18(1), pages 35-49, March.
    3. Chaim Meyer Ehrman & Morris Hamburg, 1986. "Information Search for Foreign Direct Investment Using Two-Stage Country Selection Procedures: A New Procedure†," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 17(2), pages 93-116, June.
    4. Cavusgil, S. Tamer, 1984. "Differences among exporting firms based on their degree of internationalization," Journal of Business Research, Elsevier, vol. 12(2), pages 195-208, June.
    5. Masaaki Kotabe & Glenn S Omura, 1989. "Sourcing Strategies of European and Japanese Multinationals: A Comparison," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 20(1), pages 113-130, March.
    6. Jean J Boddewyn, 1981. "Comparative Marketing: The First Twenty five Years1," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 12(1), pages 61-79, March.
    7. J Markham Collins, 1990. "A Market Performance Comparison of U.S. Firms Active in Domestic, Developed and Developing Countries," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 21(2), pages 271-287, June.
    8. Michael R Czinkota, 1986. "International Trade And Business In The Late 1980s: An Integrated U.S. Perspective," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 17(1), pages 127-134, March.
    9. Hong, Sung-Tai & Wyer, Robert S, Jr, 1989. "Effects of Country-of-Origin and Product-Attribute Information on Product Evaluation: An Information Processing Perspective," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 16(2), pages 175-187, September.
    10. Anne C Perry, 1990. "The Evolution of the U.S. International Trade Intermediary in the 1980s: A Dynamic Model," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 21(1), pages 133-153, March.
    11. Susan P Douglas & C Samuel Craig, 1983. "Examining Performance of U.S. Multinationals in Foreign Markets," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 14(3), pages 51-62, September.
    12. Peterson, Robert A & Albaum, Gerald & Beltramini, Richard F, 1985. "A Meta-Analysis of Effect Sizes in Consumer Behavior Experiments," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 12(1), pages 97-103, June.
    13. Lane Kelley & Arthur Whatley & Reginald Worthley, 1987. "Assessing the Effects of Culture on Managerial Attitudes: A Three-Culture Test," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 18(2), pages 17-31, June.
    14. Anita M Benvignati, 1983. "International Technology Transfer Patterns in a Traditional Industry," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 14(3), pages 63-75, September.
    15. Warren J Bilkey & Erik Nes, 1982. "Country-of-Origin Effects on Product Evaluations," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 13(1), pages 89-100, March.
    16. Boddewyn, J. J. & Soehl, Robin & Picard, Jacques, 1986. "Standardization in international marketing: Is Ted Levitt in fact right?," Business Horizons, Elsevier, vol. 29(6), pages 69-75.
    17. Hans B. Thorelli, 1986. "Networks: Between markets and hierarchies," Strategic Management Journal, Wiley Blackwell, vol. 7(1), pages 37-51, January.
    18. John L Graham, 1985. "The Influence of Culture on the Process of Business Negotiations: An Exploratory Study," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 16(1), pages 81-96, March.
    19. P Doyle & J Saunders & V Wong, 1986. "Japanese Marketing Strategies in the U.K: A Comparative Study†," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 17(1), pages 27-46, March.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Harkonen, Janne & Haapasalo, Harri & Hanninen, Kai, 2015. "Productisation: A review and research agenda," International Journal of Production Economics, Elsevier, vol. 164(C), pages 65-82.
    2. Pawęta Elena & Zbierowski Przemysław, 2015. "Individual-Level Determinants of International Orientation of a Firm: A Study Based on Global Entrepreneurship Monitor Data," Journal of Intercultural Management, Sciendo, vol. 7(1), pages 43-58, January.
    3. Pokharel, Shaligram & Mutha, Akshay, 2009. "Perspectives in reverse logistics: A review," Resources, Conservation & Recycling, Elsevier, vol. 53(4), pages 175-182.
    4. Seidiaghilabadi, Fatemeh & Seidiaghilabadi, Zahra & Miralmasi, Aida, 2019. "Identifying research gaps in supply chain innovation," Chapters from the Proceedings of the Hamburg International Conference of Logistics (HICL), in: Kersten, Wolfgang & Blecker, Thorsten & Ringle, Christian M. (ed.), Artificial Intelligence and Digital Transformation in Supply Chain Management: Innovative Approaches for Supply Chains. Proceedings of the Hamburg Int, volume 27, pages 298-330, Hamburg University of Technology (TUHH), Institute of Business Logistics and General Management.
    5. Mansour Lotayif, 2017. "Covering International Marketing Influences on Firm International Performance: Evidences from GCC," International Journal of Business and Management, Canadian Center of Science and Education, vol. 12(8), pages 274-274, July.
    6. Denice Welch & Ingmar Björkman, 2015. "The Place of International Human Resource Management in International Business," Management International Review, Springer, vol. 55(3), pages 303-322, June.
    7. Marasco, Alessandra, 2008. "Third-party logistics: A literature review," International Journal of Production Economics, Elsevier, vol. 113(1), pages 127-147, May.
    8. Gaur, Ajai & Kumar, Mukesh, 2018. "A systematic approach to conducting review studies: An assessment of content analysis in 25years of IB research," Journal of World Business, Elsevier, vol. 53(2), pages 280-289.
    9. Arnold Schuh, 2010. "How research on marketing in Central and Eastern Europe can advance international marketing theory," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 22(2), pages 255-268.
    10. Elena Pawęta, 2016. "The Effectual Approach in Born Global Firms: Current State of Research," Entrepreneurial Business and Economics Review, Centre for Strategic and International Entrepreneurship at the Cracow University of Economics., vol. 4(2), pages 105-115.
    11. Ozturk, Ayse & Cavusgil, S. Tamer, 2019. "Global convergence of consumer spending: Conceptualization and propositions," International Business Review, Elsevier, vol. 28(2), pages 294-304.
    12. Arild Aspelund & Carina Moen, 2012. "International new ventures and governance structures—are international entrepreneurs strategic or entrepreneurial?," Journal of Management & Governance, Springer;Accademia Italiana di Economia Aziendale (AIDEA), vol. 16(1), pages 125-146, February.
    13. Yang, Zhilin & Wang, Xuehua & Su, Chenting, 2006. "A review of research methodologies in international business," International Business Review, Elsevier, vol. 15(6), pages 601-617, December.
    14. Nakata, Cheryl & Huang, Yili, 2005. "Progress and promise: the last decade of international marketing research," Journal of Business Research, Elsevier, vol. 58(5), pages 611-618, May.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Chandra, Ramdas & Newburry, William, 1997. "A cognitive map of the international business field," International Business Review, Elsevier, vol. 6(4), pages 387-410, August.
    2. Knight, Gary A. & Spreng, Richard A. & Yaprak, Attila, 2003. "Cross-national development and validation of an international business measurement scale: the COISCALE," International Business Review, Elsevier, vol. 12(5), pages 581-599, October.
    3. Jo, Myung-Soo & Nakamoto, Kent & Nelson, James E., 2003. "The shielding effects of brand image against lower quality countries-of-origin in global manufacturing," Journal of Business Research, Elsevier, vol. 56(8), pages 637-646, August.
    4. Peter W. Liesch & Lars Håkanson & Sara L. McGaughey & Stuart Middleton & Julia Cretchley, 2011. "The evolution of the international business field: a scientometric investigation of articles published in its premier journal," Scientometrics, Springer;Akadémiai Kiadó, vol. 88(1), pages 17-42, July.
    5. Moon, B. J. & Jain, S. C., 2002. "Consumer processing of foreign advertisements: roles of country-of-origin perceptions, consumer ethnocentrism, and country attitude," International Business Review, Elsevier, vol. 11(2), pages 117-138, April.
    6. Tac, Nurullah & Aglargoz, Ozan, 2007. "Turquality: an innovative unique model for making global brands out of Turkish products," SEER Journal for Labour and Social Affairs in Eastern Europe, Nomos Verlagsgesellschaft mbH & Co. KG, vol. 10(1), pages 127-137.
    7. Yu, Julie H. & Albaum, Gerald, 2002. "Sovereignty change influences on consumer ethnocentrism and product preferences: Hong Kong revisited one year later," Journal of Business Research, Elsevier, vol. 55(11), pages 891-899, November.
    8. Theodosiou, Marios & Leonidou, Leonidas C., 2003. "Standardization versus adaptation of international marketing strategy: an integrative assessment of the empirical research," International Business Review, Elsevier, vol. 12(2), pages 141-171, April.
    9. Cuffaro, Nadia & Di Giacinto, Marina, 2015. "Credence goods, consumers’ trust in regulation and high quality exports," Bio-based and Applied Economics Journal, Italian Association of Agricultural and Applied Economics (AIEAA), vol. 4(2), pages 1-19, August.
    10. Nadia Cuffaro & Marina Di Giacinto, 2011. "High quality exports and consumers’ trust: a development perspective," Working Papers 2011-04, Universita' di Cassino, Dipartimento di Economia e Giurisprudenza.
    11. Wang, Cheng Lu & Li, Dongjin & Barnes, Bradley R. & Ahn, Jongseok, 2012. "Country image, product image and consumer purchase intention: Evidence from an emerging economy," International Business Review, Elsevier, vol. 21(6), pages 1041-1051.
    12. Roth, Katharina P. & Diamantopoulos, Adamantios, 2009. "Advancing the country image construct," Journal of Business Research, Elsevier, vol. 62(7), pages 726-740, July.
    13. Botschen, Gunther & Hemetsberger, Andrea, 1998. "Diagnosing Means-End Structures to Determine the Degree of Potential Marketing Program Standardization," Journal of Business Research, Elsevier, vol. 42(2), pages 151-159, June.
    14. Verlegh, Peeter W. J. & Steenkamp, Jan-Benedict E. M., 1999. "A review and meta-analysis of country-of-origin research," Journal of Economic Psychology, Elsevier, vol. 20(5), pages 521-546, October.
    15. Bruhn, Manfred & Schwarz, Jürgen & Batt, Verena, 2012. "Swissness als Erfolgsfaktor – Einsatz des Country-of-Origin zur Stärkung von Marken-Konsumenten-Beziehungen und der Markenbindung," Die Unternehmung - Swiss Journal of Business Research and Practice, Nomos Verlagsgesellschaft mbH & Co. KG, vol. 66(2), pages 153-179.
    16. Amedeo Maizza & Monica Fait & Paola Scorrano & Antonio Iazzi, 2019. "How Knowledge Sharing Culture Can Become a Facilitator of the Sustainable Development in the Agrifood Sector," Sustainability, MDPI, vol. 11(4), pages 1-15, February.
    17. Manrai, Lalita A. & Lascu, Dana-Nicoleta & Manrai, Ajay K., 1998. "Interactive effects of country of origin and product category on product evaluations," International Business Review, Elsevier, vol. 7(6), pages 591-615, November.
    18. Eng, Teck-Yong & Ozdemir, Sena & Michelson, Grant, 2016. "Brand origin and country of production congruity: Evidence from the UK and China," Journal of Business Research, Elsevier, vol. 69(12), pages 5703-5711.
    19. Insik Jeong & Jong-Ho Lee & Eunmi Kim, 2019. "Determinants of brand localization in international markets," Service Business, Springer;Pan-Pacific Business Association, vol. 13(1), pages 75-100, March.
    20. Kim, Chung Koo, 1996. "The interaction between price and long-run variables in a multinational brand market," Journal of Business Research, Elsevier, vol. 37(1), pages 1-14, September.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:iburev:v:4:y:1995:i:3:p:251-277. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/wps/find/journaldescription.cws_home/133/description#description .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.