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Traditional Gastronomy in the Perception of Romania’s Z Generation

Author

Listed:
  • Georgica Gheorghe

    (The Bucharest University of Economic Studies)

  • Mihail - Ovidiu Tanase

    (The Bucharest University of Economic Studies)

  • Liliana Nicodim

    (“Ovidius†University from Constanta)

Abstract

Today the world is facing a continuous evolution, and in this process ale age categories are affected. This is all the more obviously for the Z Generation, a generation born at the outskirts of the communist regime, or at the end of the cold war and at the beginning of the technology driven society. Among the many challenges that imply adaptation to this changing environment is that regarding food habits, that are dramatically influences by the introduction of technology in all life aspects, including here eating routine. One of the gools for this study was to identify the interests of young people in eating traditional food and also to underline the factors that influence their decisions to eat this type of food. The research ended with a test of knowledge regarding the origins of some traditional food products from different romanian countryside.

Suggested Citation

  • Georgica Gheorghe & Mihail - Ovidiu Tanase & Liliana Nicodim, 2021. "Traditional Gastronomy in the Perception of Romania’s Z Generation," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 523-529, August.
    • Handle: RePEc:ovi:oviste:v:xxi:y:2021:i:1:p:523-529
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    References listed on IDEAS

    as
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    4. Balogh, Péter & Békési, Dániel & Gorton, Matthew & Popp, József & Lengyel, Péter, 2016. "Consumer willingness to pay for traditional food products," Food Policy, Elsevier, vol. 61(C), pages 176-184.
    5. Batat, Wided & Peter, Paula C. & Moscato, Emily M. & Castro, Iana A. & Chan, Steven & Chugani, Sunaina & Muldrow, Adrienne, 2019. "The experiential pleasure of food: A savoring journey to food well-being," Journal of Business Research, Elsevier, vol. 100(C), pages 392-399.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    traditional product; z generation; youth consumers; innovation;
    All these keywords.

    JEL classification:

    • D10 - Microeconomics - - Household Behavior - - - General
    • L66 - Industrial Organization - - Industry Studies: Manufacturing - - - Food; Beverages; Cosmetics; Tobacco
    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism

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