IDEAS home Printed from https://ideas.repec.org/a/cbu/jrnlec/y2022v1p206-211.html
   My bibliography  Save this article

An Overview Of The Typology Of Strategy

Author

Listed:
  • MODREANU ANDRA

    (THE BUCHAREST UNIVERSITY OF ECONOMIC STUDIES)

  • GABRIELA NICOLETA ANDRISAN

    (THE BUCHAREST UNIVERSITY OF ECONOMIC STUDIES)

Abstract

The concept of strategy has become, in the past decades, a subject of interest for researchers and practitioners due to its contribution to a company’s survival and growth. The current business environment is extremely challenging and often, to some extent, uncertain. Therefore, companies are required to adapt quickly to changes, spot opportunities and exploit them in a unique manner in order to prosper. Organizations function based on objectives, short, medium or long-term. How firms manage to achieve their stated aims depends on the designed and applied strategies, in a certain moment. Moreover, strategy may be perceived as the intended plan of actions designed to address certain company needs. Additionally, strategies come in a variety of forms and sizes. Therefore, an understanding of the existing types of strategy is required. The aim of this study is to develop an understanding of how strategies can be classified, starting for the level of aggregation of an organization. The research methodology was based on the collection and analysis of relevant secondary data for the subject. The results present the umbrella types of strategies that can be used by a company, respectively the functional, business, corporate and global strategy, in a clear and concise manner.

Suggested Citation

  • Modreanu Andra & Gabriela Nicoleta Andrisan, 2022. "An Overview Of The Typology Of Strategy," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 1, pages 206-211, February.
    • Handle: RePEc:cbu:jrnlec:y:2022:v:1:p:206-211
    as

    Download full text from publisher

    File URL: https://www.utgjiu.ro/revista/ec/pdf/2022-01/26_Modreanu.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Professor Paul Marinescu & Sorin-George Toma, 2015. "Strategy and Change," Manager Journal, Faculty of Business and Administration, University of Bucharest, vol. 21(1), pages 145-150, May.
    2. Sorin-George Toma, 2008. "What is Six Sigma ?," Manager Journal, Faculty of Business and Administration, University of Bucharest, vol. 8(1), pages 152-155, December.
    3. Paul Marinescu & Sorin George Toma & Andreea Seseanu, 2014. "Feminine leadership and organisational culture," Manager Journal, Faculty of Business and Administration, University of Bucharest, vol. 19(1), pages 144-150, May.
    4. Sorin-George Toma & Shinji Naruo, 2009. "Quality Assurance in the Japanese Universities," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 11(26), pages 574-584, June.
    5. Dragos TOHANEAN & Sorin-George TOMA & Ionel DUMITRU, 2018. "Organizational Performance and Digitalization in Industry 4.0," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 282-288, November.
    6. Catalin GRADINARU & Sorin-George TOMA, 2017. "The Extended Marketing Mix: The Case Of El Celler De Can Roca," Contemporary Economy Journal, Constantin Brancoveanu University, vol. 2(3), pages 219-227.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Andrisan Gabriela Nicoleta & Modreanu Andra, 2022. "Corporate Strategy: An Overview," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 5, pages 80-85, October.
    2. Andrisan Gabriela Nicoleta & Modreanu Andra, 2022. "Corporate Strategy: An Overview," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 1, pages 242-246, February.
    3. Gabriela Andrisan & Andra Modreanu, 2022. "Achieving Business Success in the Fourth Industrial Revolution: The Case of Procter & Gamble," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 482-490, September.
    4. Andra Modreanu & Sorin-George Toma, 2023. "A Brief Analysis Of Social Media Brand Content And Strategy During The Covid-19 Pandemic," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 1, pages 234-239, February.
    5. Andra Modreanu & Gabriela Nicoleta Andrișan, 2022. "The Perceptions Of Generation Z Regarding Csr Practices In Developing Countries: An Analysis Among Romanian Post- Millennials Students," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 4, pages 263-272, August.
    6. Sorin-George Toma & Stefan Catana & Catalin Gradinaru, 2022. "Decoding the Lean Enterprise," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 762-767, September.
    7. Stefan-Alexandru Catana & Sorin-George Toma & Catalin Gradinaru, 2022. "Circular Economy Applied to the Automotive Industry," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 516-520, September.
    8. Andra Modreanu & Gabriela Nicoleta Andrisan, 2022. "Strategic Corporate Social Responsibility and Employees: An Analysis of Romanian Post-millennials’ Perceptions," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 651-658, September.
    9. Toma Sorin George, 2023. "Corporate Strategy And Business Strategy," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 3, pages 82-88, June.
    10. Sorin-George Toma, 2023. "The Age of Agile Enterprises," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 822-828, August.
    11. Sorin-George Toma, 2024. "America’s Most Innovative Corporations in the Period 2022-2023," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 549-554, August.
    12. Toma Sorin-George & Gradinaru Catalin & Modreanu Andra, 2023. "The Evolution Of The Digital Economy In Romania In The Period 2019-2022," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 6, pages 205-210, December.
    13. Sorin-George Toma & Stefan-Alexandru Catana & Catalin Gradinaru, 2022. "Competitive Business Strategies In Global Retailing: The Case Of Wal-Mart," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 1, pages 106-112, February.
    14. Gabriela ANDRISAN & Andra MODREANU, 2023. "The Role Of Innovation In A Sustainable Business Model: The Case Of Allegorie," Contemporary Economy Journal, Constantin Brancoveanu University, vol. 8(1), pages 6-13.
    15. Sorin-George Toma & Andra Modreanu, 2022. "Competing for Dominance in Global Banking," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 227-233, Decembrie.
    16. Stefan Catana & Sorin-George Toma, 2021. "Marketing Mix in Healthcare Services," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 485-489, August.
    17. Sorin-George Toma, 2023. "Corporate And Business Strategies In Global Retailing," Management Strategies Journal, Constantin Brancoveanu University, vol. 60(2), pages 131-138.
    18. Stefan-Alexandru CATANA & Sorin-George TOMA, 2022. "Basics Of Marketing Simulations ? Markstrat Simulator," Management Strategies Journal, Constantin Brancoveanu University, vol. 56(2), pages 224-229.
    19. Sorin-George TOMA & Catalin GRADINARU & Stefan CATANA, 2022. "How The Most Profitable Companies Operating In Romania Evolved In The Period 2017-2020," Contemporary Economy Journal, Constantin Brancoveanu University, vol. 7(2), pages 33-40.
    20. Andra MODREANU, 2022. "The Dimensions Of Strategy: A Study Case Of Unilever’S Responsible Umbrella Strategy," Contemporary Economy Journal, Constantin Brancoveanu University, vol. 7(2), pages 139-149.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:cbu:jrnlec:y:2022:v:1:p:206-211. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Ecobici Nicolae (email available below). General contact details of provider: https://edirc.repec.org/data/fetgjro.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.