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An Assessment of Online Travel Shopping Among Young People

Author

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  • CodruÈ›a Adina Băltescu

    (“Transilvania†University of Brașov)

Abstract

Online shopping has been validated globally, and in tourism the phenomenon has expanded with extreme rapidity. Analyzing the features of the online tourism distribution is necessary for shaping future decisions, both in the activity of traditional travel agencies and online travel shopping. The article presents the results of a quantitative marketing research conducted amongst students and master students from the Faculty of Economic Sciences and Business Administration, Transilvania University of Brașov which focuses on the main advantages and disadvantages identified during online travel shopping process. The conclusions revealed pointed out that young people appreciates easiness and reduced risks for online travel shopping and supports, at a high extent, the development of this form of tourism distribution.

Suggested Citation

  • CodruÈ›a Adina Băltescu, 2019. "An Assessment of Online Travel Shopping Among Young People," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 426-430, December.
    • Handle: RePEc:ovi:oviste:v:xix:y:2019:i:2:p:426-430
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    References listed on IDEAS

    as
    1. Amaro, Suzanne & Duarte, Paulo, 2015. "An integrative model of consumers' intentions to purchase travel online," Tourism Management, Elsevier, vol. 46(C), pages 64-79.
    2. Silva, Graça Miranda & Gonçalves, Helena Martins, 2016. "Causal recipes for customer loyalty to travel agencies: Differences between online and offline customers," Journal of Business Research, Elsevier, vol. 69(11), pages 5512-5518.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    online travel shopping; travel agencies; tourism distribution; young people;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes
    • Z32 - Other Special Topics - - Tourism Economics - - - Tourism and Development

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