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Marketing Specialty Hogs: A Comparative Analysis of Two Firms from Iowa

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  • Brent Hueth
  • Maro Ibarburu
  • James Kliebenstein

Abstract

We study business organization and coordination of specialty-market hog production using a comparative analysis of two Iowa firms marketing niche pork. We analyze each firm's management of five key organizational challenges: planning and logistics, quality assurance, process verification and management of "credence attributes," business structure, and profit sharing. Although each firm is engaged in essentially the same activity, there are substantial differences across the two firms in the way production and marketing are coordinated. These differences are partly explained by the relative size and age of each firm, but also by the formal organizational separation between marketing and production activities in one of the firms.

Suggested Citation

  • Brent Hueth & Maro Ibarburu & James Kliebenstein, 2007. "Marketing Specialty Hogs: A Comparative Analysis of Two Firms from Iowa," Review of Agricultural Economics, Agricultural and Applied Economics Association, vol. 29(4), pages 720-733.
    • Handle: RePEc:oup:revage:v:29:y:2007:i:4:p:720-733.
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    File URL: http://hdl.handle.net/10.1111/j.1467-9353.2007.00383.x
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    References listed on IDEAS

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    1. Brian L. Buhr, 2004. "Case Studies of Direct Marketing Value-Added Pork Products in a Commodity Market," Review of Agricultural Economics, Agricultural and Applied Economics Association, vol. 26(2), pages 266-279.
    2. Brian L. Buhr, 2004. "Case Studies of Direct Marketing Value-Added Pork Products in a Commodity Market," Review of Agricultural Economics, Agricultural and Applied Economics Association, vol. 26(2), pages 266-279.
    3. Gary W. Brester, 1999. "Vertical Integration of Production Agriculture Into Value-Added Niche Markets: The Case of Wheat Montana Farms & Bakery," Review of Agricultural Economics, Agricultural and Applied Economics Association, vol. 21(1), pages 276-285.
    4. Armando Levy & Tomislav Vukina, 2004. "The League Composition Effect in Tournaments with Heterogeneous Players: An Empirical Analysis of Broiler Contracts," Journal of Labor Economics, University of Chicago Press, vol. 22(2), pages 353-378, April.
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    Cited by:

    1. Karen L. Orengo-Serra, 2015. "Niche strategy and international growth: Comparing Puerto Rico and Corsica SMEs in the Specialty food industry," Economia agro-alimentare, FrancoAngeli Editore, vol. 17(3), pages 57-88.

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    JEL classification:

    • Q10 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - General

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