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Message-Evoked Thoughts: Persuasion Research Using Thought Verbalizations

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  • Wright, Peter

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  • Wright, Peter, 1980. "Message-Evoked Thoughts: Persuasion Research Using Thought Verbalizations," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 7(2), pages 151-175, Se.
    • Handle: RePEc:oup:jconrs:v:7:y:1980:i:2:p:151-75
    DOI: 10.1086/208804
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    Cited by:

    1. June-Hyuk Kwon & Sally Kim & Yong-Ki Lee & Kisang Ryu, 2021. "Characteristics of Social Media Content and Their Effects on Restaurant Patrons," Sustainability, MDPI, vol. 13(2), pages 1-16, January.
    2. Tegegne Tesfaye Haile & Mincheol Kang, 2020. "Mobile Augmented Reality in Electronic Commerce: Investigating User Perception and Purchase Intent Amongst Educated Young Adults," Sustainability, MDPI, vol. 12(21), pages 1-26, November.
    3. Dijkstra, Majorie & Buijtels, Heidi E. J. J. M. & van Raaij, W. Fred, 2005. "Separate and joint effects of medium type on consumer responses: a comparison of television, print, and the Internet," Journal of Business Research, Elsevier, vol. 58(3), pages 377-386, March.
    4. Samson, Alain & Voyer, Benjamin G., 2012. "Two minds, three ways: dual system and dual process models in consumer psychology," LSE Research Online Documents on Economics 47252, London School of Economics and Political Science, LSE Library.
    5. Sparks, John R. & Areni, Charles S., 2002. "The effects of sales presentation quality and initial perceptions on persuasion: a multiple role perspective," Journal of Business Research, Elsevier, vol. 55(6), pages 517-528, June.
    6. Soe-Tsyr Daphne Yuan & Peng-Wei Chiu, 2016. "Persuasive narrative advertisement generator: A microenterprise service innovation perspective," Information Systems Frontiers, Springer, vol. 18(3), pages 597-619, June.
    7. Alain Samson & Benjamin G. Voyer, 2012. "Two minds, three ways: dual system and dual process models in consumer psychology," AMS Review, Springer;Academy of Marketing Science, vol. 2(2), pages 48-71, December.
    8. Megehee, Carol M., 2009. "Advertising time expansion, compression, and cognitive processing influences on consumer acceptance of message and brand," Journal of Business Research, Elsevier, vol. 62(4), pages 420-431, April.
    9. Lee, Dong Hwan & Olshavsky, Richard W., 1997. "Consumers' use of alternative information sources in inference generation: A replication study," Journal of Business Research, Elsevier, vol. 39(3), pages 257-269, July.
    10. Mitra, Anusree, 1995. "Price cue utilization in product evaluations : The moderating role of motivation and attribute information," Journal of Business Research, Elsevier, vol. 33(3), pages 187-195, July.
    11. Nithima Sumpradit & Richard P. Bagozzi & Frank J. Ascione, 2015. "“Give Me Happiness” or “Take Away My Pain”: Explaining consumer responses to prescription drug advertising," Cogent Business & Management, Taylor & Francis Journals, vol. 2(1), pages 1024926-102, December.
    12. Bertele, Kerrie & Feiereisen, Stephanie & Storey, Chris & van Laer, Tom, 2020. "It’s not what you say, it’s the way you say it! Effective message styles for promoting innovative new services," Journal of Business Research, Elsevier, vol. 107(C), pages 38-49.
    13. Gould, Stephen J. & Kramer, Thomas, 2009. ""What's it Worth to Me?" Three interpretive studies of the relative roles of task-oriented and reflexive processes in separate versus joint value construction," Journal of Economic Psychology, Elsevier, vol. 30(6), pages 840-858, December.
    14. Yoo, Changjo & MacInnis, Deborah, 2005. "The brand attitude formation process of emotional and informational ads," Journal of Business Research, Elsevier, vol. 58(10), pages 1397-1406, October.

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