IDEAS home Printed from https://ideas.repec.org/a/spr/infosf/v18y2016i3d10.1007_s10796-015-9548-3.html
   My bibliography  Save this article

Persuasive narrative advertisement generator: A microenterprise service innovation perspective

Author

Listed:
  • Soe-Tsyr Daphne Yuan

    (National Chengchi University)

  • Peng-Wei Chiu

    (National Chengchi University)

Abstract

In the era of the service economy, service innovation is a means to cope with fierce competition within a fast-changing industry. However, most microenterprises are at a competitive disadvantage in that they have limited resources and information for putting service innovation into their business practice. Owing to their inferior situation, microenterprises often do not think service innovation is related to them, nor do they have the bravery to engage their innovation endeavors. This paper presents a novel and automatic approach that can generate persuasive narrative advertisements in the form of customized motivation stories intended to encourage microenterprises to consider innovation just as the protagonist does in a story. This study adopts a three-act structure as the story framework and takes advantage of Story of Mind elements, service innovation types and microenterprise individual information as the story elements. Our approach and its information system uses Probabilistic Extended FSMs to model the story frameworks and the story elements. The approach proposed here has preliminary been justified through the observational and analytical evaluation method and is believed to shed light on the development of automated persuasive narrative communications for electronic services.

Suggested Citation

  • Soe-Tsyr Daphne Yuan & Peng-Wei Chiu, 2016. "Persuasive narrative advertisement generator: A microenterprise service innovation perspective," Information Systems Frontiers, Springer, vol. 18(3), pages 597-619, June.
    • Handle: RePEc:spr:infosf:v:18:y:2016:i:3:d:10.1007_s10796-015-9548-3
    DOI: 10.1007/s10796-015-9548-3
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1007/s10796-015-9548-3
    File Function: Abstract
    Download Restriction: Access to the full text of the articles in this series is restricted.
    File URL: https://libkey.io/10.1007/s10796-015-9548-3?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Celsi, Richard L & Olson, Jerry C, 1988. "The Role of Involvement in Attention and Comprehension Processes," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 15(2), pages 210-224, September.
    2. Daniel Kahneman & Amos Tversky, 2013. "Prospect Theory: An Analysis of Decision Under Risk," World Scientific Book Chapters, in: Leonard C MacLean & William T Ziemba (ed.), HANDBOOK OF THE FUNDAMENTALS OF FINANCIAL DECISION MAKING Part I, chapter 6, pages 99-127, World Scientific Publishing Co. Pte. Ltd..
    3. Fred D. Davis & Richard P. Bagozzi & Paul R. Warshaw, 1989. "User Acceptance of Computer Technology: A Comparison of Two Theoretical Models," Management Science, INFORMS, vol. 35(8), pages 982-1003, August.
    4. Dirk Czarnitzki & Alfred Spielkamp, 2003. "Business services in Germany: bridges for innovation," The Service Industries Journal, Taylor & Francis Journals, vol. 23(2), pages 1-30, March.
    5. Wright, Peter, 1980. "Message-Evoked Thoughts: Persuasion Research Using Thought Verbalizations," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 7(2), pages 151-175, Se.
    6. Holbrook, Morris B & Batra, Rajeev, 1987. "Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 14(3), pages 404-420, December.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. E. Mitchell Church & Richelle L. Oakley, 2018. "Etsy and the long-tail: how microenterprises use hyper-differentiation in online handicraft marketplaces," Electronic Commerce Research, Springer, vol. 18(4), pages 883-898, December.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Shirai, Miyuri, 2009. "Investigation of emotional responses to an unexpected price," Australasian marketing journal, Elsevier, vol. 17(1), pages 2-8.
    2. Casaló, Luis V. & Flavián, Carlos & Guinalíu, Miguel & Ekinci, Yuksel, 2015. "Avoiding the dark side of positive online consumer reviews: Enhancing reviews' usefulness for high risk-averse travelers," Journal of Business Research, Elsevier, vol. 68(9), pages 1829-1835.
    3. Bacile, Todd J. & Ye, Christine & Swilley, Esther, 2014. "From Firm-Controlled to Consumer-Contributed: Consumer Co-Production of Personal Media Marketing Communication," Journal of Interactive Marketing, Elsevier, vol. 28(2), pages 117-133.
    4. Rokonuzzaman, Md & Iyer, Pramod & Harun, Ahasan, 2021. "Return policy, No joke: An investigation into the impact of a retailer's return policy on consumers' decision making," Journal of Retailing and Consumer Services, Elsevier, vol. 59(C).
    5. Chulmo Koo & Namho Chung & Juyeon Ham, 2017. "Assessing the User Resistance to Recommender Systems in Exhibition," Sustainability, MDPI, vol. 9(11), pages 1-16, November.
    6. Bambauer-Sachse, Silke & Rabeson, Landisoa, 2015. "Determining adequate tangible compensation in service recovery processes for developed and developing countries: The role of severity and responsibility," Journal of Retailing and Consumer Services, Elsevier, vol. 22(C), pages 117-127.
    7. D. Veena Parboteeah & Joseph S. Valacich & John D. Wells, 2009. "The Influence of Website Characteristics on a Consumer's Urge to Buy Impulsively," Information Systems Research, INFORMS, vol. 20(1), pages 60-78, March.
    8. Jeremy S. Wolter & Dora Bock & Jeremy Mackey & Pei Xu & Jeffery S. Smith, 2019. "Employee satisfaction trajectories and their effect on customer satisfaction and repatronage intentions," Journal of the Academy of Marketing Science, Springer, vol. 47(5), pages 815-836, September.
    9. Stroh, Tim & Mention, Anne-Laure & Duff, Cameron, 2023. "The impact of evolved psychological mechanisms on innovation and adoption: A systematic literature review," Technovation, Elsevier, vol. 125(C).
    10. Barbara Bigliardi & Domenico Campisi & Giovanna Ferraro & Serena Filippelli & Francesco Galati & Alberto Petroni, 2020. "The Intention to Purchase Recycled Products: Towards an Integrative Theoretical Framework," Sustainability, MDPI, vol. 12(22), pages 1-20, November.
    11. Kopalle, Praveen K. & Kannan, P.K. & Boldt, Lin Bao & Arora, Neeraj, 2012. "The impact of household level heterogeneity in reference price effects on optimal retailer pricing policies," Journal of Retailing, Elsevier, vol. 88(1), pages 102-114.
    12. Christopher Kohl & Marlene Knigge & Galina Baader & Markus Böhm & Helmut Krcmar, 2018. "Anticipating acceptance of emerging technologies using twitter: the case of self-driving cars," Journal of Business Economics, Springer, vol. 88(5), pages 617-642, July.
    13. Wang, Yu-Yin & Wang, Yi-Shun & Lin, Tung-Ching, 2018. "Developing and validating a technology upgrade model," International Journal of Information Management, Elsevier, vol. 38(1), pages 7-26.
    14. Sergio Barta & Raquel Gurrea & Carlos Flavián, 2023. "Telepresence in live-stream shopping: An experimental study comparing Instagram and the metaverse," Electronic Markets, Springer;IIM University of St. Gallen, vol. 33(1), pages 1-21, December.
    15. Stephan Olk & Dieter K. Tscheulin & Jörg Lindenmeier, 2021. "Does it pay off to smile even it is not authentic? Customers’ involvement and the effectiveness of authentic emotional displays," Marketing Letters, Springer, vol. 32(2), pages 247-260, June.
    16. Hernández-Ortega, Blanca, 2020. "When the performance comes into play: The influence of positive online consumer reviews on individuals' post-consumption responses," Journal of Business Research, Elsevier, vol. 113(C), pages 422-435.
    17. Hilke Plassmann & Peter Kenning & Michael Deppe & Harald Kugel & Wolfram Schwindt, 2005. "Neural correlates of the affect heuristic during brand choice," Experimental 0509004, University Library of Munich, Germany.
    18. Wagner, Timm F. & Baccarella, Christian V. & Voigt, Kai-Ingo, 2017. "Framing social media communication: Investigating the effects of brand post appeals on user interaction," European Management Journal, Elsevier, vol. 35(5), pages 606-616.
    19. John W. Boudreau, 2004. "50th Anniversary Article: Organizational Behavior, Strategy, Performance, and Design in Management Science," Management Science, INFORMS, vol. 50(11), pages 1463-1476, November.
    20. Roemer, Ellen & Henseler, Jörg, 2022. "The dynamics of electric vehicle acceptance in corporate fleets: Evidence from Germany," Technology in Society, Elsevier, vol. 68(C).

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:infosf:v:18:y:2016:i:3:d:10.1007_s10796-015-9548-3. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.