Advertising time expansion, compression, and cognitive processing influences on consumer acceptance of message and brand
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- Bellman, Steven & Beal, Virginia & Wooley, Brooke & Varan, Duane, 2020. "Viewing time as a cross-media metric: Comparing viewing time for video advertising on television and online," Journal of Business Research, Elsevier, vol. 120(C), pages 103-113.
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Keywords
Advertising Interaction Consumer process involvement Expansion Compression;Statistics
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