Chatbot ads with a human touch: A test of anthropomorphism, interactivity, and narrativity
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DOI: 10.1016/j.jbusres.2023.114403
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- Chakraborty, Debarun & Kumar Kar, Arpan & Patre, Smruti & Gupta, Shivam, 2024. "Enhancing trust in online grocery shopping through generative AI chatbots," Journal of Business Research, Elsevier, vol. 180(C).
- Pham, Hong Chuong & Duong, Cong Doanh & Nguyen, Giang Khanh Huyen, 2024. "What drives tourists’ continuance intention to use ChatGPT for travel services? A stimulus-organism-response perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 78(C).
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Keywords
Chatbot advertising; Anthropomorphism; Message interactivity; Narrative transportation; Social presence;All these keywords.
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