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The unheard voice of marketing research: Breaking through to news and social media

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  • Stäbler, Samuel

    (Tilburg University, School of Economics and Management)

  • Haenlein, Michael

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  • Stäbler, Samuel & Haenlein, Michael, 2024. "The unheard voice of marketing research: Breaking through to news and social media," Other publications TiSEM fdfa81f3-38d2-441f-bc4e-a, Tilburg University, School of Economics and Management.
    • Handle: RePEc:tiu:tiutis:fdfa81f3-38d2-441f-bc4e-ac22b5ec4e1c
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    References listed on IDEAS

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    1. Estelle Dumas-Mallet & Andy Smith & Thomas Boraud & François Gonon, 2017. "Poor replication validity of biomedical association studies reported by newspapers," PLOS ONE, Public Library of Science, vol. 12(2), pages 1-15, February.
    2. Jan-Benedict E. M. Steenkamp & Inge Geyskens, 2014. "Manufacturer and Retailer Strategies to Impact Store Brand Share: Global Integration, Local Adaptation, and Worldwide Learning," Marketing Science, INFORMS, vol. 33(1), pages 6-26, January.
    3. Ehsan Mohammadi & Mike Thelwall & Mary Kwasny & Kristi L Holmes, 2018. "Academic information on Twitter: A user survey," PLOS ONE, Public Library of Science, vol. 13(5), pages 1-18, May.
    4. Shiva Rajgopal, 2021. "Integrating Practice into Accounting Research," Management Science, INFORMS, vol. 67(9), pages 5430-5454, September.
    5. Kohli, Ajay K. & Haenlein, Michael, 2021. "Factors affecting the study of important marketing issues: Implications and recommendations," International Journal of Research in Marketing, Elsevier, vol. 38(1), pages 1-11.
    6. Stefan Stremersch & Peter C. Verhoef, 2005. "Globalization of Authorship in the Marketing Discipline: Does It Help or Hinder the Field?," Marketing Science, INFORMS, vol. 24(4), pages 585-594, February.
    7. Roberts, John H. & Kayande, Ujwal & Stremersch, Stefan, 2014. "From academic research to marketing practice: Some further thoughts," International Journal of Research in Marketing, Elsevier, vol. 31(2), pages 144-146.
    8. Wiebke I. Y. Keller & Franziska Müller & Malik Stromberg & Dominik Papies, 2021. "Gender diversity in academic publishing—comment on Galak and Kahn (2021)," Marketing Letters, Springer, vol. 32(3), pages 325-336, September.
    9. Stremersch, Stefan & Camacho, Nuno & Vanneste, Sofie & Verniers, Isabel, 2015. "Unraveling scientific impact: Citation types in marketing journals," International Journal of Research in Marketing, Elsevier, vol. 32(1), pages 64-77.
    10. Kohli, Ajay K. & Haenlein, Michael, 2021. "Factors Affecting the Study of Important Marketing Issues: Additional Thoughts and Clarifications," International Journal of Research in Marketing, Elsevier, vol. 38(1), pages 29-31.
    11. Min-Wei Lin & Barry Bozeman, 2006. "Researchers’ Industry Experience and Productivity in University–Industry Research Centers: A “Scientific and Technical Human Capital” Explanation," The Journal of Technology Transfer, Springer, vol. 31(2), pages 269-290, March.
    12. Roberts, John H. & Kayande, Ujwal & Stremersch, Stefan, 2014. "From academic research to marketing practice: Exploring the marketing science value chain," International Journal of Research in Marketing, Elsevier, vol. 31(2), pages 127-140.
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