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Information Acquisition Behavior in Brand Choice Situations

Author

Listed:
  • Jacoby, Jacob
  • Szybillo, Geroge J
  • Busato-Schach, Jacqueline

Abstract

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Suggested Citation

  • Jacoby, Jacob & Szybillo, Geroge J & Busato-Schach, Jacqueline, 1977. "Information Acquisition Behavior in Brand Choice Situations," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 3(4), pages 209-216, March.
    • Handle: RePEc:oup:jconrs:v:3:y:1977:i:4:p:209-16
    DOI: 10.1086/208669
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    Citations

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    Cited by:

    1. William Henry Kaye-Blake & Walt L. Abell & Eva Zellman, 2009. "Respondents' ignoring of attribute information in a choice modelling survey," Australian Journal of Agricultural and Resource Economics, Australian Agricultural and Resource Economics Society, vol. 53(4), pages 547-564, October.
    2. Perloff, Jeffrey M, 1981. "Can health warnings and nutritional information lower welfare?," Department of Agricultural & Resource Economics, UC Berkeley, Working Paper Series qt6fc1k3tj, Department of Agricultural & Resource Economics, UC Berkeley.
    3. Elliott, Greg & Tam, Charles Chin Chiu, 2014. "Does culture matter to Chinese consumers? Empirical evidence," Australasian marketing journal, Elsevier, vol. 22(4), pages 314-324.
    4. Sher Akbar, 2011. "Factors Affecting the Consumer’s Decision on Purchasing Power," Journal of Economics and Behavioral Studies, AMH International, vol. 2(3), pages 108-116.
    5. Hernandez, José Mauro C. & Han, Xiaoqi & Kardes, Frank R., 2014. "Effects of the perceived diagnosticity of presented attribute and brand name information on sensitivity to missing information," Journal of Business Research, Elsevier, vol. 67(5), pages 874-881.
    6. Dutta, Sujay & Pullig, Chris, 2011. "Effectiveness of corporate responses to brand crises: The role of crisis type and response strategies," Journal of Business Research, Elsevier, vol. 64(12), pages 1281-1287.
    7. Sexton, Richard J., 1979. "A Theory On Information And Its Application To The Effect Of Labeling On Food Products," Staff Papers 13450, University of Minnesota, Department of Applied Economics.
    8. Hilke Plassmann & Peter Kenning & Michael Deppe & Harald Kugel & Wolfram Schwindt, 2005. "Neural correlates of the affect heuristic during brand choice," Experimental 0509004, University Library of Munich, Germany.
    9. Amin Ansary & Nik M. Hazrul Nik Hashim, 2018. "Brand image and equity: the mediating role of brand equity drivers and moderating effects of product type and word of mouth," Review of Managerial Science, Springer, vol. 12(4), pages 969-1002, October.
    10. Erfgen, Carsten & Zenker, Sebastian & Sattler, Henrik, 2015. "The vampire effect: When do celebrity endorsers harm brand recall?," International Journal of Research in Marketing, Elsevier, vol. 32(2), pages 155-163.
    11. Carolin Decker & Annika Baade, 2016. "Consumer perceptions of co-branding alliances: Organizational dissimilarity signals and brand fit," Journal of Brand Management, Palgrave Macmillan, vol. 23(6), pages 648-665, November.
    12. Tiyu Swed Xue & Ooi Bee Chen & Tan Ee Fang & Lee Kuan Chen & Goh Jih Yi, 2015. "Relationship between Brand Perceptions and Satisfaction: Empirical Study on Skin Products in Malaysia," Information Management and Business Review, AMH International, vol. 7(4), pages 23-32.
    13. Bee Eng Chew & Azaze-Azizi Abdul Adis, 2018. "A Study on Malaysian Consumers¡¯ Attitude and Behavioral Intention Towards Print Advertising," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 10(2), pages 132-150, June.
    14. Klink, J. & Langen, N. & Hartmann, M., 2015. "The individual search behaviour of consumers visualized by means of sequence analysis," Proceedings “Schriften der Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues e.V.”, German Association of Agricultural Economists (GEWISOLA), vol. 50, March.
    15. Kamboj, Shampy & Sarmah, Bijoylaxmi & Gupta, Shivam & Dwivedi, Yogesh, 2018. "Examining branding co-creation in brand communities on social media: Applying the paradigm of Stimulus-Organism-Response," International Journal of Information Management, Elsevier, vol. 39(C), pages 169-185.
    16. Sotirios Varelas & Panagiota Karvela & Nikolaos Georgopoulos, 2021. "The Impact of Information Technology and Sustainable Strategies in Hotel Branding, Evidence from the Greek Environment," Sustainability, MDPI, vol. 13(15), pages 1-18, July.
    17. Smith, Gerald E. & Venkatraman, Meera P. & Dholakia, Ruby Roy, 1999. "Diagnosing the search cost effect: Waiting time and the moderating impact of prior category knowledge," Journal of Economic Psychology, Elsevier, vol. 20(3), pages 285-314, June.
    18. Überschaer, Anja & Baum, Matthias, 2020. "Top employer awards: A double-edged sword?," European Management Journal, Elsevier, vol. 38(1), pages 146-156.
    19. Loureiro, Maria L. & Rahmani, Djamal, 2013. "Calorie labeling and fast food choices in surveys and actual markets: some new behavioral results," 2013 Annual Meeting, August 4-6, 2013, Washington, D.C. 150622, Agricultural and Applied Economics Association.
    20. Rezaei, Sajad, 2015. "Segmenting consumer decision-making styles (CDMS) toward marketing practice: A partial least squares (PLS) path modeling approach," Journal of Retailing and Consumer Services, Elsevier, vol. 22(C), pages 1-15.
    21. Carmone, Frank J. & Kara, Ali & Zanakis, Stelios H., 1997. "A Monte Carlo investigation of incomplete pairwise comparison matrices in AHP," European Journal of Operational Research, Elsevier, vol. 102(3), pages 538-553, November.
    22. Kim, Kyung Hoon & Kim, Kang Sik & Kim, Dong Yul & Kim, Jong Ho & Kang, Suk Hou, 2008. "Brand equity in hospital marketing," Journal of Business Research, Elsevier, vol. 61(1), pages 75-82, January.

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