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Optimal Stimulation Level and the Adoption Decision Process

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  • Mittelstaedt, Robert A, et al

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  • Mittelstaedt, Robert A, et al, 1976. "Optimal Stimulation Level and the Adoption Decision Process," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 3(2), pages 84-94, Se.
    • Handle: RePEc:oup:jconrs:v:3:y:1976:i:2:p:84-94
    DOI: 10.1086/208655
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    Cited by:

    1. Jacques Nel & Christo Boshoff, 2023. "Unraveling the link between status quo satisfaction and the rejection of digital-only banks," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 28(1), pages 189-207, March.
    2. Ya You & Shuba Srinivasan & Koen Pauwels & Amit Joshi, 2020. "How CEO/CMO characteristics affect innovation and stock returns: findings and future directions," Journal of the Academy of Marketing Science, Springer, vol. 48(6), pages 1229-1253, November.
    3. ter Braak, Anne & Geyskens, Inge & Dekimpe, Marnik G., 2014. "Taking private labels upmarket: Empirical generalizations on category drivers of premium private label introductions," Journal of Retailing, Elsevier, vol. 90(2), pages 125-140.
    4. Avornyo, Philip & Fang, Jiaming & Antwi, Collins Opoku & Aboagye, Michael Osei & Boadi, Evans Asante, 2019. "Are customers still with us? The influence of optimum stimulation level and IT-specific traits on mobile banking discontinuous usage intentions," Journal of Retailing and Consumer Services, Elsevier, vol. 47(C), pages 348-360.
    5. Kuntner, Tobias & Teichert, Thorsten, 2017. "Price Promotions: Enablers or Obstacles for Brand-Led Innovation Adoption – A Double-Hurdle Approach," EconStor Preprints 157297, ZBW - Leibniz Information Centre for Economics.
    6. Baghdadi, Ghasan & Podolski, Edward J. & Veeraraghavan, Madhu, 2022. "CEO risk-seeking and corporate tax avoidance: Evidence from pilot CEOs," Journal of Corporate Finance, Elsevier, vol. 76(C).
    7. B. Vandecasteele & M. Geuens, 2008. "Motivated Consumer Innovativeness: Concept and Measurement," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 08/532, Ghent University, Faculty of Economics and Business Administration.
    8. Kuo Cheng Chung & Silvia Wan-Ju Liang, 2020. "Understanding Factors Affecting Innovation Resistance of Mobile Payments in Taiwan: An Integrative Perspective," Mathematics, MDPI, vol. 8(10), pages 1-19, October.
    9. Kislev, Mickey M. & Kislev, Shira, 2020. "The Market Trajectory of a Radically New Product: E-Cigarettes," MPRA Paper 104425, University Library of Munich, Germany.
    10. Meneses, Gonzalo Díaz, 2009. "Non-response to the recycling promotion technique of blockleader and commitment," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 38(4), pages 663-671, August.
    11. Sunder, Jayanthi & Sunder, Shyam V. & Zhang, Jingjing, 2017. "Pilot CEOs and corporate innovation," Journal of Financial Economics, Elsevier, vol. 123(1), pages 209-224.
    12. Richter, Nicole Franziska & Tudoran, Ana Alina, 2024. "Elevating theoretical insight and predictive accuracy in business research: Combining PLS-SEM and selected machine learning algorithms," Journal of Business Research, Elsevier, vol. 173(C).
    13. Szocs, Courtney & Kim, Yeseul & Lim, Mikyoung & Mera, Christian Arroyo & Biswas, Dipayan, 2023. "The store of the future: Engaging customers through sensory elements, personalized atmospherics, and interpersonal interaction," Journal of Retailing, Elsevier, vol. 99(4), pages 605-620.
    14. Tellis, Gerard J. & Chandrasekaran, Deepa, 2010. "Extent and impact of response biases in cross-national survey research," International Journal of Research in Marketing, Elsevier, vol. 27(4), pages 329-341.
    15. Roehrich, Gilles, 2004. "Consumer innovativeness: Concepts and measurements," Journal of Business Research, Elsevier, vol. 57(6), pages 671-677, June.

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