IDEAS home Printed from https://ideas.repec.org/a/eee/anture/v96y2022ics0160738322001116.html
   My bibliography  Save this article

Electrodermal activity measure: A methodological review

Author

Listed:
  • Li, Shanshi
  • Sung, Billy
  • Lin, Yuxia
  • Mitas, Ondrej

Abstract

As an alternative technique to traditional self-report questionnaire, electrodermal activity measurement can offer great accuracy in recording customers' moment-to-moment emotional arousal. The emergence of affordable and relatively accessible recording equipment has made such measurement frequent in tourism and hospitality studies in the past decade. However, electrodermal activity measurement entails comparatively strict rules and procedures. Violating these rules and procedures may mislead researchers when interpreting their findings and can compromise the validity of the results. This paper reviews 25 tourism and hospitality articles using electrodermal activity measurement to highlight key methodological issues. In so doing, the article provides guidelines for researchers adopting such measurement as an affective data collection tool in tourism and hospitality research in both laboratory and field.

Suggested Citation

  • Li, Shanshi & Sung, Billy & Lin, Yuxia & Mitas, Ondrej, 2022. "Electrodermal activity measure: A methodological review," Annals of Tourism Research, Elsevier, vol. 96(C).
    • Handle: RePEc:eee:anture:v:96:y:2022:i:c:s0160738322001116
    DOI: 10.1016/j.annals.2022.103460
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0160738322001116
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.annals.2022.103460?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Antón, Carmen & Camarero, Carmen & Garrido, María-José, 2018. "A journey through the museum: Visit factors that prevent or further visitor satiation," Annals of Tourism Research, Elsevier, vol. 73(C), pages 48-61.
    2. Nicole Votolato Montgomery & H. Rao Unnava, 2009. "Temporal Sequence Effects: A Memory Framework," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 36(1), pages 83-92, June.
    3. Caruelle, Delphine & Gustafsson, Anders & Shams, Poja & Lervik-Olsen, Line, 2019. "The use of electrodermal activity (EDA) measurement to understand consumer emotions – A literature review and a call for action," Journal of Business Research, Elsevier, vol. 104(C), pages 146-160.
    4. Volo, Serena, 2021. "The experience of emotion: Directions for tourism design," Annals of Tourism Research, Elsevier, vol. 86(C).
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Li, ShiNa & Zhang, Puyue & Wood, Emma, 2024. "Familiarity and novelty in aesthetic appreciation: The case of intangible cultural heritage in China," Annals of Tourism Research, Elsevier, vol. 105(C).
    2. Prakash, Abhijith & Ashby, Rohan & Bruce, Anna & MacGill, Iain, 2023. "Quantifying reserve capabilities for designing flexible electricity markets: An Australian case study with increasing penetrations of renewables," Energy Policy, Elsevier, vol. 177(C).

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Anne Hamby & Cristel Russell, 2022. "How does ambivalence affect young consumers’ response to risky products?," Journal of the Academy of Marketing Science, Springer, vol. 50(4), pages 841-863, July.
    2. Wajid, Anees & Raziq, Muhammad Mustafa & Ahmed, Qazi Mohammed & Ahmad, Mansoor, 2021. "Observing viewers’ self-reported and neurophysiological responses to message appeal in social media advertisements," Journal of Retailing and Consumer Services, Elsevier, vol. 59(C).
    3. Kinnunen, Maarit & Wood, Emma H. & Li, Yanning & Moss, Jonathan, 2022. "Self-recorded conversations in tourism memory research," Annals of Tourism Research, Elsevier, vol. 96(C).
    4. Verhulst, Nanouk & Vermeir, Iris & Slabbinck, Hendrik & Larivière, Bart & Mauri, Maurizio & Russo, Vincenzo, 2020. "A neurophysiological exploration of the dynamic nature of emotions during the customer experience," Journal of Retailing and Consumer Services, Elsevier, vol. 57(C).
    5. Li, Yuan (William) & Wan, Lisa C. & Luo, Xiaoyan & Wu, Chuanlong, 2023. "If museum treasures could talk: How anthropomorphism increases favorable visitor responses," Annals of Tourism Research, Elsevier, vol. 99(C).
    6. José Valverde-Roda & Miguel Ángel Solano-Sánchez & Minerva Aguilar-Rivero & Gema Gomez-Casero, 2021. "Segmentation of Foreign Tourists Based on Emotional Perception—The Case of Granada, Spain," Land, MDPI, vol. 10(9), pages 1-16, September.
    7. Jihyeon Oh & Dae Hee Kim & Daehwan Kim, 2022. "Exploring Experiential Patterns Depending on Time Lapses in Virtual Reality Spectatorship (VRS): The Role of Interruption in Reducing Satiation," Sustainability, MDPI, vol. 14(24), pages 1-14, December.
    8. Caruelle, Delphine & Shams, Poja & Gustafsson, Anders & Lervik-Olsen, Line, 2024. "Emotional arousal in customer experience: A dynamic view," Journal of Business Research, Elsevier, vol. 170(C).
    9. Reitsamer, Bernd F. & Becker, Larissa, 2024. "Customer journey partitioning: A customer-centric conceptualization beyond stages and touchpoints," Journal of Business Research, Elsevier, vol. 181(C).
    10. Mouillot, Philippe & Pupion, Pierre-Charles, 2017. "Ecosystem-based Artefacts as a Source of Loyalty at the French Valley of the Monkeys," Ecological Economics, Elsevier, vol. 141(C), pages 106-118.
    11. Burns, Justin & Jarratt, David, 2022. "Typography and tourism places: The case of the English seaside resort," Annals of Tourism Research, Elsevier, vol. 97(C).
    12. Hoffmann, Janina A. & Hosch, Ann-Katrin, 2023. "Predicting serial position effects and judgment errors in retrospective evaluations from memory recall," Journal of Economic Psychology, Elsevier, vol. 96(C).
    13. Ziyan Yin & Anmin Huang & Jiashu Wang, 2023. "Memorable Tourism Experiences’ Formation Mechanism in Cultural Creative Tourism: From the Perspective of Embodied Cognition," Sustainability, MDPI, vol. 15(5), pages 1-18, February.
    14. Shehu, Edlira & Bijmolt, Tammo H.A. & Clement, Michel, 2016. "Effects of Likeability Dynamics on Consumers' Intention to Share Online Video Advertisements," Journal of Interactive Marketing, Elsevier, vol. 35(C), pages 27-43.
    15. Li, ShiNa & Zhang, Puyue & Wood, Emma, 2024. "Familiarity and novelty in aesthetic appreciation: The case of intangible cultural heritage in China," Annals of Tourism Research, Elsevier, vol. 105(C).
    16. Aroa Costa-Feito & Ana M. González-Fernández & Carmen Rodríguez-Santos & Miguel Cervantes-Blanco, 2023. "Electroencephalography in consumer behaviour and marketing: a science mapping approach," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-13, December.
    17. Zhang, Huihui & Zach, Florian J. & Xiang, Zheng, 2023. "Design standardization by Airbnb multi-unit hosts," Annals of Tourism Research, Elsevier, vol. 98(C).
    18. Mohamed Arfan Taha Alamrawy & Thowayeb H. Hassan & Mahmoud I. Saleh & Mostafa A. Abdelmoaty & Amany E. Salem & Hassan Marzok Elsayed Mahmoud & Ahmed H. Abdou & Mohamed Y. Helal & Amira Hassan Abdellmo, 2023. "Tourist Attribution toward Destination Brands: What Do We Know? What We Do Not Know? Where Should We Be Heading?," Sustainability, MDPI, vol. 15(5), pages 1-19, March.
    19. Manthiou, Aikaterini & Hickman, Ellie & Klaus, Phil, 2020. "Beyond good and bad: Challenging the suggested role of emotions in customer experience (CX) research," Journal of Retailing and Consumer Services, Elsevier, vol. 57(C).
    20. Wang, Jingqiang & Li, Mimi & Li, Cong & Li, Dan & Lin, Guyang, 2022. "Revisit the formation of destination brand personality," Annals of Tourism Research, Elsevier, vol. 95(C).

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:anture:v:96:y:2022:i:c:s0160738322001116. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.journals.elsevier.com/annals-of-tourism-research/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.