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Prospect Theory and Risk Preferences of Oregon Seed Producers

Author

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  • Alan Collins
  • Wesley N. Musser
  • Robert Mason

Abstract

Prospect theory relates risk preference classifications to gains and losses from a reference income level. This study applies prospect theory to reinterpret historical studies of risk preferences of Oregon grass seed growers. A significant relationship between changes in classifications of preferences and changes in income was found. Results indicated that those who lost income were concentrated in the category of changing to risk preferrers. Income changes calculated from crop combinations were also found to be correlated in a theoretically correct pattern with positive measures of risk from crop enterprises. The research therefore is consistent with further applications of prospect theory to farm management.

Suggested Citation

  • Alan Collins & Wesley N. Musser & Robert Mason, 1991. "Prospect Theory and Risk Preferences of Oregon Seed Producers," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 73(2), pages 429-435.
    • Handle: RePEc:oup:ajagec:v:73:y:1991:i:2:p:429-435.
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    File URL: http://hdl.handle.net/10.2307/1242727
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    Citations

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    Cited by:

    1. Musser, Wesley N., 1992. "A Historical Overview of Estimation of Historical Risk Coefficients," 1992 Quantifying Long Run Agricultural Risks and Evaluating Farmer Responses to Risk Meeting, March 22-25, 1992, Orlando, Florida 307862, Regional Research Projects > S-232: Quantifying Long Run Agricultural Risks and Evaluating Farmer Responses to Risk.
    2. Bard, Sharon K. & Barry, Peter J., 2001. "Assessing Farmers' Attitudes Toward Risk Using The "Closing-In" Method," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 26(1), pages 1-13, July.
    3. Joyce Willock & Ian J. Deary & Gareth Edwards‐Jones & Gavin J. Gibson & Murray J. McGregor & Alistair Sutherland & J. Barry Dent & Oliver Morgan & Robert Grieve, 1999. "The Role of Attitudes and Objectives in Farmer Decision Making: Business and Environmentally‐Oriented Behaviour in Scotland," Journal of Agricultural Economics, Wiley Blackwell, vol. 50(2), pages 286-303, May.
    4. Ford, Beth Pride & Musser, Wesley N. & Yonkers, Robert D., 1993. "Measuring Historical Risk in Quarterly Milk Prices," Agricultural and Resource Economics Review, Cambridge University Press, vol. 22(1), pages 20-26, April.
    5. Sulewski, Piotr & Kłoczko-Gajewska, Anna, 2014. "Farmers’ risk perception, risk aversion and strategies to cope with production risk: an empirical study from Poland," Studies in Agricultural Economics, Research Institute for Agricultural Economics, vol. 116(3), pages 1-8, December.
    6. Jacobs, Keri & Li, Ziran & Hayes, Dermot, 2016. "Price Responses in Forward Contracting: Do We Limit The Upside And Expose The Downside?," ISU General Staff Papers 201601010800001017, Iowa State University, Department of Economics.
    7. Volker Wiemann & Thomas Mellewigt, 1998. "Das Risiko-Rendite Paradoxon. Stand der Forschung und Ergebnisse einer empirischen Untersuchung," Schmalenbach Journal of Business Research, Springer, vol. 50(6), pages 551-572, June.
    8. Jens Rommel & Julian Sagebiel & Marieke Cornelia Baaken & Jesús Barreiro‐Hurlé & Douadia Bougherara & Luigi Cembalo & Marija Cerjak & Tajana Čop & Mikołaj Czajkowski & María Espinosa‐Goded & Julia Höh, 2023. "Farmers' risk preferences in 11 European farming systems: A multi‐country replication of Bocquého et al. ()," Applied Economic Perspectives and Policy, John Wiley & Sons, vol. 45(3), pages 1374-1399, September.
    9. Pei Xu & Corinne Alexander & George Patrick & Wesley Musser, 2005. "Effects of Farmers' Risk Attitudes and Personality Types on Production and Marketing Decisions," Working Papers 05-10, Purdue University, College of Agriculture, Department of Agricultural Economics.
    10. Wesley N. Musser & George F. Patrick & David T. Eckman, 1996. "Risk and Grain Marketing Behavior of Large-Scale Farmers," Review of Agricultural Economics, Agricultural and Applied Economics Association, vol. 18(1), pages 65-77.
    11. Mattos, Fabio, 2012. "Do producers exhibit disposition effect? Evidence from grain marketing," Working Papers 125279, Structure and Performance of Agriculture and Agri-products Industry (SPAA).
    12. Ahearn, Mary Clare & Collender, Robert N. & Diao, Xinshen & Harrington, David H. & Hoppe, Robert A. & Korb, Penelope J. & Makki, Shiva S. & Morehart, Mitchell J. & Roberts, Michael J. & Roe, Terry L. , 2004. "Decoupled Payments In A Changing Policy Setting," Agricultural Economic Reports 33981, United States Department of Agriculture, Economic Research Service.
    13. Jens Rommel & Julian Sagebiel & Marieke Cornelia Baaken & Jesús Barreiro-Hurlé & Douadia Bougherara & Luigi Cembalo & Marija Cerjak & Tajana Čop & Mikołaj Czajkowski & María Espinosa-Goded & Julia Höh, 2022. "Farmers' risk preferences in eleven European farming systems: A multi-country replication of Bocquého et al. (2014)," Working Papers 2022-24, Faculty of Economic Sciences, University of Warsaw.

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