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Effects Of Farmers' Risk Attitudes And Personality Types On Production And Marketing Decisions

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  • Xu, Pei
  • Alexander, Corinne E.
  • Patrick, George F.
  • Musser, Wesley N.

Abstract

Producers' risk perceptions, as well as their empirical measurement, have been an on-going concern for agricultural economists. Identification and categorization of producers' risk attitudes is important in both research and extension contexts. This study explores some alternative measures of farmers' attitudes and their relationships with observed producer behavior. The effect of farmers' personality types, as derived from the Myers-Briggs personality type indicator test, on marketing behavior is also explored. There were positive and statistically significant correlations of producers' risk attitudes in various areas of the farm business. However, there are also some differences in producers' willingness to risk, especially in the finance area. Although a number of variables were statistically significant, farm operator characteristics, characteristics of the farm operation and risk attitudes of the farm operator had little effect on measures of behavior thought to involve risk/return trade-offs. The Myers-Briggs personality types were used in an analysis of marketing behavior that focused on marketing tools other than the spot (cash) market. Although some of the personality types had significant effects, there were often differences between the marketing behavior associated with corn and soybeans.

Suggested Citation

  • Xu, Pei & Alexander, Corinne E. & Patrick, George F. & Musser, Wesley N., 2005. "Effects Of Farmers' Risk Attitudes And Personality Types On Production And Marketing Decisions," Staff Papers 28677, Purdue University, Department of Agricultural Economics.
    • Handle: RePEc:ags:puaesp:28677
    DOI: 10.22004/ag.econ.28677
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    References listed on IDEAS

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    1. Halter, A.N. & Mason, Robert, 1978. "Utility Measurement For Those Who Need To Know," Western Journal of Agricultural Economics, Western Agricultural Economics Association, vol. 3(2), pages 1-12, December.
    2. Young, Douglas L., 1979. "Risk Preferences Of Agricultural Producers: Their Use In Extension And Research," 1979 Annual Meeting, July 29-August 1, Pullman, Washington 278203, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    3. Alan Collins & Wesley N. Musser & Robert Mason, 1991. "Prospect Theory and Risk Preferences of Oregon Seed Producers," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 73(2), pages 429-435.
    4. Douglas L. Young, 1979. "Risk Preferences of Agricultural Producers: Their Use in Extension and Research," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 61(5), pages 1063-1070.
    5. Whittaker, James K. & Winter, John R., 1980. "Risk Preferences Of Farmers: An Empirical Example, Some Questions, And Suggestions For Future Research," Risk Analysis in Agriculture: Research and Educational Developments, January 16-18, 1980, Tucson, Arizona 271571, Regional Research Projects > W-149: An Economic Evaluation of Managing Market Risks in Agriculture.
    6. David T. Eckman & George F. Patrick & Wesley N. Musser, 1996. "Factors Affecting Written Marketing Plan Adoption by Large-Scale Grain Producers," Review of Agricultural Economics, Agricultural and Applied Economics Association, vol. 18(4), pages 565-574.
    7. Young, Douglas & Lin, William & Pope, Rulon & Robison, Lindon & Selley, Roger, 1979. "Risk Preferences Of Agricultual Producers:Their Measurement And Use," Risk Management in Agriculture: Behavioral, Managerial, and Policy Issues, January 25-26, 1979, San Francisco, California 271459, Regional Research Projects > W-149: An Economic Evaluation of Managing Market Risks in Agriculture.
    8. Gary Bond & Bernard Wonder, 1981. "Risk Attitudes Amongst Australian Farmers: Reply," Australian Journal of Agricultural and Resource Economics, Australian Agricultural and Resource Economics Society, vol. 25(1), pages 77-82, April.
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    1. Williams, John & Malcolm, Bill, 2012. "Farmer decisions about selling wheat and managing wheat price risk in Australia," Australasian Agribusiness Review, University of Melbourne, Department of Agriculture and Food Systems, vol. 20, pages 1-10.
    2. Yuki Yano & David Blandford, 2009. "Use of Compliance Rewards in Agri‐environmental Schemes," Journal of Agricultural Economics, Wiley Blackwell, vol. 60(3), pages 530-545, September.

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    More about this item

    Keywords

    Farm Management; Risk and Uncertainty;

    JEL classification:

    • Q12 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Micro Analysis of Farm Firms, Farm Households, and Farm Input Markets
    • Q13 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Markets and Marketing; Cooperatives; Agribusiness
    • D81 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Criteria for Decision-Making under Risk and Uncertainty

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