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Competences Acquired By Graduates Through Marketing Higher Education - Findings From The Employers' Perspective

Author

Listed:
  • Plaias Ioan

    (UBB - FSEGA, Facultatea de Stiinte Economice si Gestiunea Afacerilor)

  • Pop Ciprian Marcel

    (UBB - FSEGA, Facultatea de Stiinte Economice si Gestiunea Afacerilor)

  • Dabija Dan Cristian

    (UBB - FSEGA, Facultatea de Stiinte Economice si Gestiunea Afacerilor)

  • Babut Raluca

    (UBB - FSEGA, Facultatea de Stiinte Economice si Gestiunea Afacerilor)

Abstract

The primary purpose of the economic higher education in providing the graduates with marketing competences is to train them for employment. In light of the said objective, two important aspects must be taken into account by educators. First, the gap between theory and practice must be eliminated. Secondly, educators must select and provide the competences required by employers so that new graduates may obtain employment matching up to their training. The purpose of the present study is to highlight the main dimensions which define employers' perception of the marketing competences developed by the graduates whom they have employed. The starting point of the present scientific endeavour is the evaluation of the variables which define the transversal competences and the marketing-specific competences.

Suggested Citation

  • Plaias Ioan & Pop Ciprian Marcel & Dabija Dan Cristian & Babut Raluca, 2011. "Competences Acquired By Graduates Through Marketing Higher Education - Findings From The Employers' Perspective," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 762-769, December.
    • Handle: RePEc:ora:journl:v:1:y:2011:i:2:p:762-769
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    File URL: http://anale.steconomiceuoradea.ro/volume/2011/n2/110.pdf
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    References listed on IDEAS

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    1. Heijke, Hans & Meng, Christoph & Ris, Catherine, 2003. "Fitting to the job: the role of generic and vocational competencies in adjustment and performance," Labour Economics, Elsevier, vol. 10(2), pages 215-229, April.
    2. Heijke, Hans & Meng, Christoph & Ris, Catherine, 2003. "Fitting to the job: the role of generic and vocational competencies in adjustment and performance," Labour Economics, Elsevier, vol. 10(2), pages 215-229, April.
    3. Peterson, Robert A, 1994. "A Meta-analysis of Cronbach's Coefficient Alpha," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 21(2), pages 381-391, September.
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    Cited by:

    1. Constanta-Nicoleta Bodea & Maria-Iuliana Dascalu & Gordana Velikic & Stelian Stancu, 2016. "Lifelong Learning and Employability in the Danube Region Countries: Influences and Correlations," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 18(43), pages 521-521, August.

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    More about this item

    Keywords

    competences; curriculum; employers; evaluation; quality assurance;
    All these keywords.

    JEL classification:

    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration
    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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