IDEAS home Printed from https://ideas.repec.org/a/nos/vpnece/8.html
   My bibliography  Save this article

Development of mechanism for formation and activation of territorial image potential

Author

Listed:
  • Zinchenko Olha

    (Oles Honchar Dnipro National University)

Abstract

The object of research is the mechanism of formation and activation of the potential of the regional image. In the practice of regional management, a certain algorithm for creating an image is used, but the problem is the lack of a single tool for assessing and attracting the potential of the territory to create its attractive image. To overcome this problem, the author developed a mechanism for forming and activating the potential of a regional image. This mechanism envisages the attraction to the image-making system of the territory of its entire resource potential, a very broad toolkit not only of administrative science, but also of sociology, psychology, economic analysis, and marketing. To solve the main research tasks, such methods as system analysis, structuring, dialectical method, control theory are used. With the help of these methods, the structure of the mechanism is proposed in the form of the functioning of systems for diagnosing potential, image formation and its promotion in external space. The functional content of these systems is revealed, their tools and methodological base are developed, which can be used at various stages of development and promotion of the image. As the main reference point for the functioning of the mechanism, the interests of the consumers of the territory are put forward, their characteristics are specified, a group of stakeholders is determined, their difference from consumers of the territory is justified. Among the basic principles of the functioning of the mechanism, the principle of predictability, phasing, feedback, and productivity is singled out. Their manifestation as a result of using the mechanism is determined. The developed mechanism is universal, which makes it possible to develop measures, starting from the idea of the image of the territory to promote its holistic image. The use of the mechanism in the practice of regional management will make it possible to intensify the efforts of local authorities and the public to develop and promote the image of the territory on the national and global economic space. The tools of the mechanism can be used to diagnose the potential of regional development and develop measures for territorial marketing.

Suggested Citation

  • Zinchenko Olha, 2018. "Development of mechanism for formation and activation of territorial image potential," Technology audit and production reserves, 4(42) 2018, Socionet;Technology audit and production reserves, vol. 4(5), pages 4-10.
    • Handle: RePEc:nos:vpnece:8
    as

    Download full text from publisher

    File URL: http://journals.uran.ua/tarp/article/view/141069
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Philip Salesses & Katja Schechtner & César A Hidalgo, 2013. "The Collaborative Image of The City: Mapping the Inequality of Urban Perception," PLOS ONE, Public Library of Science, vol. 8(7), pages 1-12, July.
    2. João Romão & João Guerreiro & Paulo M. M. Rodrigues, 2017. "Territory and Sustainable Tourism Development: a Space-Time Analysis on European Regions," REGION, European Regional Science Association, vol. 4, pages 1-17.
    3. Zinchenko, Olha, 2017. "Проектный подход к созданию имиджа территории // Проектний підхід до створення іміджу території // Project approach to creating the regional image," European Journal of Management Issues, Днипровский национальный университет имени Олеся Гончара, issue 3-4, pages 176-183.
    4. Max Rousseau, 2009. "Re‐imaging the City Centre for the Middle Classes: Regeneration, Gentrification and Symbolic Policies in ‘Loser Cities’," International Journal of Urban and Regional Research, Wiley Blackwell, vol. 33(3), pages 770-788, September.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Nermin Kişi, 2019. "A Strategic Approach to Sustainable Tourism Development Using the A’WOT Hybrid Method: A Case Study of Zonguldak, Turkey," Sustainability, MDPI, vol. 11(4), pages 1-19, February.
    2. Ioanna Arkoudi & Carlos Lima Azevedo & Francisco C. Pereira, 2021. "Combining Discrete Choice Models and Neural Networks through Embeddings: Formulation, Interpretability and Performance," Papers 2109.12042, arXiv.org, revised Sep 2021.
    3. Sarah Williams & Elizabeth Currid-Halkett, 2014. "Industry in Motion: Using Smart Phones to Explore the Spatial Network of the Garment Industry in New York City," PLOS ONE, Public Library of Science, vol. 9(2), pages 1-11, February.
    4. Edward L. Glaeser & Scott Duke Kominers & Michael Luca & Nikhil Naik, 2018. "Big Data And Big Cities: The Promises And Limitations Of Improved Measures Of Urban Life," Economic Inquiry, Western Economic Association International, vol. 56(1), pages 114-137, January.
    5. Been, Vicki & Ellen, Ingrid Gould & Gedal, Michael & Glaeser, Edward & McCabe, Brian J., 2016. "Preserving history or restricting development? The heterogeneous effects of historic districts on local housing markets in New York City," Journal of Urban Economics, Elsevier, vol. 92(C), pages 16-30.
    6. Francesc Valls Dalmau & Pilar Garcia-Almirall & Ernest Redondo Domínguez & David Fonseca Escudero, 2014. "From Raw Data to Meaningful Information: A Representational Approach to Cadastral Databases in Relation to Urban Planning," Future Internet, MDPI, vol. 6(4), pages 1-28, October.
    7. Galdo, Virgilio & Li, Yue & Rama, Martin, 2021. "Identifying urban areas by combining human judgment and machine learning: An application to India," Journal of Urban Economics, Elsevier, vol. 125(C).
    8. Ruiying Liu, 2022. "Long-Term Development Perspectives in the Slow Crisis of Shrinkage: Strategies of Coping and Exiting," Sustainability, MDPI, vol. 14(16), pages 1-30, August.
    9. Seth Schindler & Jonathan Silver, 2019. "Florida in the Global South: How Eurocentrism Obscures Global Urban Challenges—and What We Can Do about It," International Journal of Urban and Regional Research, Wiley Blackwell, vol. 43(4), pages 794-805, July.
    10. Michał Roman & Monika Roman & Arkadiusz Niedziółka, 2020. "Spatial Diversity of Tourism in the Countries of the European Union," Sustainability, MDPI, vol. 12(7), pages 1-16, March.
    11. Chaogui Kang & Dongwan Fan & Hongzan Jiao, 2021. "Validating activity, time, and space diversity as essential components of urban vitality," Environment and Planning B, , vol. 48(5), pages 1180-1197, June.
    12. Naik, Nikhil & Kominers, Scott Duke & Raskar, Ramesh & Glaeser, Edward L. & Hidalgo, Cesar A., 2015. "Do People Shape Cities, or Do Cities Shape People? THe Co-evolution of Physical, Social and Economic Change in Five Major U.S. Cities," Working Paper Series 15-061, Harvard University, John F. Kennedy School of Government.
    13. Valentina Della Corte & Giovanna Del Gaudio & Fabiana Sepe & Fabiana Sciarelli, 2019. "Sustainable Tourism in the Open Innovation Realm: A Bibliometric Analysis," Sustainability, MDPI, vol. 11(21), pages 1-18, November.
    14. Yilei Tao & Ying Wang & Xinyu Wang & Guohang Tian & Shumei Zhang, 2022. "Measuring the Correlation between Human Activity Density and Streetscape Perceptions: An Analysis Based on Baidu Street View Images in Zhengzhou, China," Land, MDPI, vol. 11(3), pages 1-19, March.
    15. Cem Çağrı Dönmez & Abdulkadir Atalan, 2019. "Developing Statistical Optimization Models for Urban Competitiveness Index: Under the Boundaries of Econophysics Approach," Complexity, Hindawi, vol. 2019, pages 1-11, November.
    16. Arkoudi, Ioanna & Krueger, Rico & Azevedo, Carlos Lima & Pereira, Francisco C., 2023. "Combining discrete choice models and neural networks through embeddings: Formulation, interpretability and performance," Transportation Research Part B: Methodological, Elsevier, vol. 175(C).
    17. Mohamed R Ibrahim & James Haworth & Tao Cheng, 2021. "URBAN-i: From urban scenes to mapping slums, transport modes, and pedestrians in cities using deep learning and computer vision," Environment and Planning B, , vol. 48(1), pages 76-93, January.
    18. Jian Gao & Tao Zhou, 2017. "Quantifying China's Regional Economic Complexity," Papers 1703.01292, arXiv.org, revised Nov 2017.
    19. Buil-Gil, David & Solymosi, Reka & Moretti, Angelo, 2019. "Non-parametric bootstrap and small area estimation to mitigate bias in crowdsourced data. Simulation study and application to perceived safety," SocArXiv 8hgjt, Center for Open Science.
    20. Andrew Riely, 2020. "Gentrifiers, distinction, and social preservation: A case study in consumption on Mount Pleasant Street in Washington, DC," Urban Studies, Urban Studies Journal Limited, vol. 57(12), pages 2383-2401, September.

    More about this item

    Keywords

    image of the territory; image potential; regional management; territorial marketing; diagnostic system;
    All these keywords.

    JEL classification:

    • R58 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - Regional Government Analysis - - - Regional Development Planning and Policy

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:nos:vpnece:8. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Алина Макаренко (email available below). General contact details of provider: http://socionet.ru/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.