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A Conceptual Framework for Describing the Role of Employer Branding, Person-Organization Fit and Employee Engagement in Shaping Organizational Citizenship Behavior

Author

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  • Alaa Ibrahim Lary
  • Rosmini Omar

Abstract

The small and medium-sized enterprises (SME) play a fundamental role in providing job opportunities and supporting national economy. Therefore, it is essential to increase SMEs’ contributions to the economy by examining the factors that positively impact performance. As one of the main obstacles that hinder SMEs’ performance is workforce-related, then organizational citizenship behavior (OCB) can contribute to performance improvement. Consequently, the current research’s concern is to identify factors that are associated with employee OCB. To this end, employer branding, employee engagement and person-organization fit are proposed as antecedents of the OCB. This study contributes to the literature by identifying determinants of OCB and providing a framework that improves OCB.

Suggested Citation

  • Alaa Ibrahim Lary & Rosmini Omar, 2021. "A Conceptual Framework for Describing the Role of Employer Branding, Person-Organization Fit and Employee Engagement in Shaping Organizational Citizenship Behavior," Business Management and Strategy, Macrothink Institute, vol. 12(2), pages 172-181, December.
    • Handle: RePEc:mth:bmsmti:v:12:y:2021:i:2:p:172-181
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    References listed on IDEAS

    as
    1. Dorothea Wahyu Ariani, 2013. "The Relationship between Employee Engagement, Organizational Citizenship Behavior, and Counterproductive Work Behavior," International Journal of Business Administration, International Journal of Business Administration, Sciedu Press, vol. 4(2), pages 46-56, March.
    2. Vijay Kumar Shrotryia & Upasana Dhanda, 2019. "Content Validity of Assessment Instrument for Employee Engagement," SAGE Open, , vol. 9(1), pages 21582440188, February.
    3. Uzair Khuwaja & Kaleem Ahmed & Ghulam Abid & Ahmad Adeel, 2020. "Leadership and employee attitudes: The mediating role of perception of organizational politics," Cogent Business & Management, Taylor & Francis Journals, vol. 7(1), pages 1720066-172, January.
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    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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