Balanced Scorecard Framework for Evaluating the Entrepreneurial Potential of the University. Analyzing the Case of a Romanian University

Studies addressing the use of Balanced Scorecard for measuring the management performance generally focus on private organizations and less on non-profit organizations, particularly on universities. On the other hand, there is a great research interest in defining the entrepreneurial university dimensions. In this context, the objective of this study is to explore the evaluation of the entrepreneurial potential of the university using Balanced Scorecard, based on the understanding and development of the concept of entrepreneurial university. Adopting the method of qualitative analysis and using primary data obtained from the university's official strategic planning documents, the study analyzes the entrepreneurial potential of the university using BSC as an evaluation tool. The analysis is made at the "Alexandru Ioan Cuza" University of Iași level. This university located in Romania, together with other Romanian universities are taking the first steps towards becoming entrepreneurial by: introducing entrepreneurship courses, setting up student entrepreneurial societies, supporting competitions that stimulate entrepreneurship among students, creating technology transfer offices. The results reflect the perspective of using BSC as a useful management instrument for evaluation and development of the entrepreneurial potential of university. The study can contribute to a better understanding of using BSC as a management tool for evaluating entrepreneurial universities.