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The Effect of Relation-Specific Investments in the Supply Chain Triad on Innovation Performance

Author

Listed:
  • Andrea Gelei

    (Corvinus University of Budapest, Hungary)

  • Zsofia Kenesei

    (Corvinus University of Budapest, Hungary)

Abstract

Using a comprehensive survey, this paper analyzes the effect of committed and heavy supply chain relationships characterized by high levels of relation-specific investments in innovation performance in Hungary, an emerging economy in Central and Eastern Europe. For this research, we carry out a two-step analysis. First, we investigate the effect of Relation Specific Investments (RSI) on four different innovation-related performance dimensions of a focal firm. In contrast to previous research, we did not limit our analysis to the dyadic relationship level, but rather, we analyzed the triadic supply chain relationships. Uniquely, this paper conceptualizes and measures innovation performance in a complex way, both product and process, but also analyzes incremental and radical innovations. As a second step, the effect of internationalization on the focal firm is tested. Triad level RSI has a positive effect on all innovation related performance dimensions. A test of the moderation effect produced mixed results, indicating the need to treat innovation in a complex, sophisticated way in future research.

Suggested Citation

  • Andrea Gelei & Zsofia Kenesei, 2016. "The Effect of Relation-Specific Investments in the Supply Chain Triad on Innovation Performance," Management, University of Primorska, Faculty of Management Koper, vol. 11(2), pages 123-138.
    • Handle: RePEc:mgt:youmng:v:11:y:2016:i:2:p:123-138
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    References listed on IDEAS

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    1. Radosevic, Slavo, 2002. "Regional Innovation Systems in Central and Eastern Europe: Determinants, Organizers and Alignments," The Journal of Technology Transfer, Springer, vol. 27(1), pages 87-96, January.
    2. Masaaki Kotabe & Srini S Srinivasan & Preet S Aulakh, 2002. "Multinationality and Firm Performance: The Moderating Role of R&D and Marketing Capabilities," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 33(1), pages 79-97, March.
    3. Cao, Mei & Zhang, Qingyu, 2010. "Supply chain collaborative advantage: A firm's perspective," International Journal of Production Economics, Elsevier, vol. 128(1), pages 358-367, November.
    4. Vedel, Mette & Geersbro, Jens & Ritter, Thomas, 2012. "Interconnected levels of multi-stage marketing: A triadic approach," jbm - Journal of Business Market Management, Free University Berlin, Marketing Department, vol. 5(1), pages 1-20.
    5. Fawcett, Stanley E. & Jones, Stephen L. & Fawcett, Amydee M., 2012. "Supply chain trust: The catalyst for collaborative innovation," Business Horizons, Elsevier, vol. 55(2), pages 163-178.
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