Interconnected levels of multi-stage marketing: A triadic approach
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References listed on IDEAS
- E. Alan Hartman & James L. Phillips & Steven G. Cole, 1976. "Conflict and Survival in Triads," Journal of Conflict Resolution, Peace Science Society (International), vol. 20(4), pages 589-608, December.
- Catherine Pardo & Robert Salle, 1994. "Strategic interplays of an actor in a relationship with a distributor," Post-Print hal-02311848, HAL.
- Vincenza Odorici & Raffaele Corrado, 2004. "Between Supply and Demand: Intermediaries, Social Networks and the Construction of Quality in the Italian Wine Industry," Journal of Management & Governance, Springer;Accademia Italiana di Economia Aziendale (AIDEA), vol. 8(2), pages 149-171.
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- Andrea Gelei & Zsofia Kenesei, 2016. "The Effect of Relation-Specific Investments in the Supply Chain Triad on Innovation Performance," Management, University of Primorska, Faculty of Management Koper, vol. 11(2), pages 123-138.
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Keywords
multi-stage marketing; triadic relationships; intermediaries; interconnections;All these keywords.
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