Leadership Traits and Business Sustainability in Ugandan SMEs: A Qualitative Analysis
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DOI: 10.18775/ijmsba.1849-5664-5419.2014.16.1004
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- Cliff R. Kikawa & Charity Kiconco & Moses Agaba & Dimas Ntirampeba & Amos Ssematimba & Billy M. Kalema, 2022. "Social Media Marketing for Small and Medium Enterprise Performance in Uganda: A Structural Equation Model," Sustainability, MDPI, vol. 14(21), pages 1-20, November.
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More about this item
Keywords
Owner-managers; Personal values; Resilience; Social capital; Resourcefulness; Strategic flexibility; Business sustainability; Uganda;All these keywords.
JEL classification:
- M00 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General - - - General
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