University Institutional Research and Student Recruitment Performance: Utilizing Marketing Communication for Knowledge Heterogeneity
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References listed on IDEAS
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More about this item
Keywords
Institutional research; Word-of-mouth; Quality signaling; Customer relationship management; Student recruitment.;All these keywords.
JEL classification:
- C40 - Mathematical and Quantitative Methods - - Econometric and Statistical Methods: Special Topics - - - General
- H43 - Public Economics - - Publicly Provided Goods - - - Project Evaluation; Social Discount Rate
- J68 - Labor and Demographic Economics - - Mobility, Unemployment, Vacancies, and Immigrant Workers - - - Public Policy
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