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The Pricing Evolution in the Air Transportation Industry. Implication for the Romanian Tourism Sector in the Era of Globalization

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  • Andreea Marin-Pantelescu

Abstract

The globalization process involves the liberalization of the services and the air transportation industry is responsive to this reality. There is a developing tendency for global alliances and strategies in major airline companies. The globalization implies extending service networks in the whole world. Currently we are witnessing lower prices for domestic and foreign airline flights with benefits for the tourists’ business and leisure activities. The last minute offers and early booking prices provide a win-win situation, for the airline companies on one side and for the customers on the other side. The positive online reviews influence people buying decision because customers are more sensitive than ever to the services prices. Under this condition it is very interesting to see the evolution of pricing in the air transportation industry and the implication for the Romanian tourism sector.

Suggested Citation

  • Andreea Marin-Pantelescu, 2016. "The Pricing Evolution in the Air Transportation Industry. Implication for the Romanian Tourism Sector in the Era of Globalization," Academic Journal of Economic Studies, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 2(2), pages 88-99, June.
    • Handle: RePEc:khe:scajes:v:2:y:2016:i:2:p:88-99
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    References listed on IDEAS

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    Cited by:

    1. Miriam Scaglione & Coin Johnson & Pascale Favre, 2019. "As time goes by: last minute momentum booking and the planned vacation process," Information Technology & Tourism, Springer, vol. 21(1), pages 9-22, March.

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    More about this item

    Keywords

    Air transportation; price in air transport; ticketing;
    All these keywords.

    JEL classification:

    • Z32 - Other Special Topics - - Tourism Economics - - - Tourism and Development

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