The Ecosystem Approach to the Aviation Industry Development Policy

The development of the aviation industry requires the efficient state sectoral policy, which confronts the need for maximization of customer satisfaction, supporting competitiveness of the industry actors, promoting innovations and technological and knowledge sharing, increasing efficiency of the operations, securing financial returns needed to attract investors. The main challenge for the industry is to balance the interests of the actors of the industry. The technology and investment focus of a sectoral policy, which represents the traditional approach, cannot achieve goals of sustainable development any longer. The customer satisfaction represented as a customer value in economic terms is the primary result to deliver for designing the industrial relations networks and value-chains. The structure of the aviation industry is extremely complex as it combines many businesses of global, national and local scale, the multilayer patterns of competition relations and cooperation clusters. The shift towards a customer-oriented sectoral policy groups the industry along the steps of value-creation process, which are all operations for trip arrangements, airport experience and the flight. To analyze the developments inside every step the concept of business ecosystem may be introduced. It focuses on the core value-creating processes and the actors involved. The ecosystem approach helps to define the key factors for the sustainable development of the aviation industry and design the appropriate and efficient sectoral policy.