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The role of attribute knowledge and overall evaluations in comparative judgment

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  • Sanbonmatsu, David M.
  • Kardes, Frank R.
  • Gibson, Bryan D.

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  • Sanbonmatsu, David M. & Kardes, Frank R. & Gibson, Bryan D., 1991. "The role of attribute knowledge and overall evaluations in comparative judgment," Organizational Behavior and Human Decision Processes, Elsevier, vol. 48(1), pages 131-146, February.
    • Handle: RePEc:eee:jobhdp:v:48:y:1991:i:1:p:131-146
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    Citations

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    Cited by:

    1. Bruine de Bruin, Wandi & Keren, Gideon, 2003. "Order effects in sequentially judged options due to the direction of comparison," Organizational Behavior and Human Decision Processes, Elsevier, vol. 92(1-2), pages 91-101.
    2. Parthasarathy Krishnamurthy & Anish Nagpal, 2010. "Making choices under conflict: The impact of decision frames," Marketing Letters, Springer, vol. 21(1), pages 37-51, March.
    3. Zhang, Shi & Fitzsimons, Gavan J., 1999. "Choice-Process Satisfaction: The Influence of Attribute Alignability and Option Limitation," Organizational Behavior and Human Decision Processes, Elsevier, vol. 77(3), pages 192-214, March.
    4. Dean C. H. Wilkie & Lester W. Johnson & Wynne W. Chin, 2018. "Does the type of attribute matter? Examining whether underlying factors explain product attribute preference," Journal of Brand Management, Palgrave Macmillan, vol. 25(4), pages 305-321, July.
    5. Sanbonmatsu, David M. & Kardes, Frank R. & Posavac, Steven S. & Houghton, David C., 1997. "Contextual Influences on Judgment Based on Limited Information," Organizational Behavior and Human Decision Processes, Elsevier, vol. 69(3), pages 251-264, March.
    6. Hung, Yu-Chen & Yeung, Catherine W.M., 2011. "Cancelation efficiency: Why the effect of comparison direction strengthens with choice set size," International Journal of Research in Marketing, Elsevier, vol. 28(2), pages 102-108.
    7. Jungsil Choi & Duane Myer, 2012. "The effect of product positioning in a comparison table on consumers’ evaluation of a sponsor," Marketing Letters, Springer, vol. 23(1), pages 367-380, March.
    8. Besharat, Ali & Langan, Ryan J. & Nguyen, Carlin A., 2016. "Fashionably late: Strategies for competing against a pioneer advantage," Journal of Business Research, Elsevier, vol. 69(2), pages 718-725.
    9. Su, Yin & Rao, Li-Lin & Li, Xingshan & Wang, Yong & Li, Shu, 2012. "From quality to quantity: The role of common features in consumer preference," Journal of Economic Psychology, Elsevier, vol. 33(6), pages 1043-1058.

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