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Decision making and brand choice by older consumers

Author

Listed:
  • Catherine Cole
  • Gilles Laurent
  • Aimee Drolet
  • Jane Ebert
  • Angela Gutchess
  • Raphaëlle Lambert-Pandraud
  • Etienne Mullet
  • Michael Norton
  • Ellen Peters

Abstract

No abstract is available for this item.

Suggested Citation

  • Catherine Cole & Gilles Laurent & Aimee Drolet & Jane Ebert & Angela Gutchess & Raphaëlle Lambert-Pandraud & Etienne Mullet & Michael Norton & Ellen Peters, 2008. "Decision making and brand choice by older consumers," Marketing Letters, Springer, vol. 19(3), pages 355-365, December.
    • Handle: RePEc:kap:mktlet:v:19:y:2008:i:3:p:355-365
    DOI: 10.1007/s11002-008-9058-x
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    References listed on IDEAS

    as
    1. Gilles Laurent & Raphaelle Lambert-Pandraud & Eric Lapersonne, 2005. "Repeat Purchasing of New Automobiles by Older Consumers: Empirical Evidence and Interpretations," Post-Print hal-00458431, HAL.
    2. Patti Williams & Aimee Drolet, 2005. "Age-Related Differences in Responses to Emotional Advertisements," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 32(3), pages 343-354, December.
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    Citations

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    Cited by:

    1. Paula Cristina Albuquerque, 2017. "Information intermediaries in the social care market for the older population," Working Papers Department of Economics 2017/17, ISEG - Lisbon School of Economics and Management, Department of Economics, Universidade de Lisboa.
    2. Seo, Kyungnam & Fiore, Ann Marie, 2016. "Effect of the fitting room environment on older clothing shoppers," Journal of Retailing and Consumer Services, Elsevier, vol. 32(C), pages 15-22.
    3. Michael P. Keane & Susan Thorp, 2016. "Complex Decision Making: The Roles of Cognitive Limitations, Cognitive Decline and Ageing," Economics Papers 2016-W10, Economics Group, Nuffield College, University of Oxford.
    4. Keane, M.P. & Thorp, S., 2016. "Complex Decision Making," Handbook of the Economics of Population Aging, in: Piggott, John & Woodland, Alan (ed.), Handbook of the Economics of Population Aging, edition 1, volume 1, chapter 0, pages 661-709, Elsevier.
    5. Tomasz Zalega, 2024. "Buying Behaviour of Polish Urban Silver Singles: Choices of Market Products and Shopping Places," Gospodarka Narodowa. The Polish Journal of Economics, Warsaw School of Economics, issue 1, pages 34-59.
    6. KUBÍČKOVÁ Lea & VESELÁ Lucie & KORMAŇÁKOVÁ Marcela & VEVERKOVÁ Ekaterina, 2023. "How Does Decoy Pricing Affect Purchasing Decisions?," Studies in Business and Economics, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 18(3), pages 176-197, December.
    7. Ahreem Ahn & Dongwon Min, 2018. "Exploring the Effect of Time Horizon Perspective on Persuasion: Focusing on Both Biological and Embodied Aging," Sustainability, MDPI, vol. 10(12), pages 1-15, November.
    8. Omar, Maktoba & Tjandra, Nathalia C. & Ensor, John, 2014. "Retailing to the “grey pound†: Understanding the food shopping habits and preferences of consumers over 50 in Scotland," Journal of Retailing and Consumer Services, Elsevier, vol. 21(5), pages 753-763.
    9. Adriana Dima & Elena Radu & Ecaterina Milica Dobrota & Adrian Otoiu & Alina Florentina Saracu, 2023. "Sustainable Development of E-commerce in the Post-COVID Times: A Mixed-Methods Analysis of Pestle Factors," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 25(S17), pages 1095-1095, November.
    10. Biscaia, Rui & Ross, Stephen & Yoshida, Masayuki & Correia, Abel & Rosado, António & Marôco, João, 2016. "Investigating the role of fan club membership on perceptions of team brand equity in football," Sport Management Review, Elsevier, vol. 19(2), pages 157-170.
    11. Hajdas Monika & Radomska Joanna & Szpulak Aleksandra & Silva Susana C., 2022. "Don’t tell me stories – the narratives of retirement and their relation with brand associations," International Journal of Management and Economics, Warsaw School of Economics, Collegium of World Economy, vol. 58(1), pages 17-32, March.
    12. Matt Wimble & John Tripp & Brandis Phillips & Nash Milic, 2016. "On search cost and the long tail: the moderating role of search cost," Information Systems and e-Business Management, Springer, vol. 14(3), pages 507-531, August.
    13. Torgeir Aleti & Bernardo Figueiredo & Diane M. Martin & Mike Reid, 2023. "Socialisation Agents’ Use(fulness) for Older Consumers Learning ICT," IJERPH, MDPI, vol. 20(3), pages 1-11, January.
    14. Abu H. Ayob, 2021. "E-commerce adoption in ASEAN: who and where?," Future Business Journal, Springer, vol. 7(1), pages 1-11, December.

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