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Self-referencing and consumer evaluations of larger-sized female models: A weight locus of control perspective

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  • Brett Martin
  • Ekant Veer
  • Simon Pervan

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  • Brett Martin & Ekant Veer & Simon Pervan, 2007. "Self-referencing and consumer evaluations of larger-sized female models: A weight locus of control perspective," Marketing Letters, Springer, vol. 18(3), pages 197-209, September.
    • Handle: RePEc:kap:mktlet:v:18:y:2007:i:3:p:197-209
    DOI: 10.1007/s11002-007-9014-1
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    References listed on IDEAS

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    1. Dirk Smeesters & Naomi Mandel, 2006. "Positive and Negative Media Image Effects on the Self," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 32(4), pages 576-582, March.
    2. Sawyer, Alan G, 1975. "Demand Artifacts in Laboratory Experiments in Consumer Research," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 1(4), pages 20-30, March.
    3. Richins, Marsha L, 1991. "Social Comparison and the Idealized Images of Advertising," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 18(1), pages 71-83, June.
    4. Burnkrant, Robert E & Unnava, H Rao, 1995. "Effects of Self-Referencing on Persuasion," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 22(1), pages 17-26, June.
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    Cited by:

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    2. Peschel, Anne O., 2021. "Scarcity signaling in sales promotion: An evolutionary perspective of food choice and weight status," Journal of Retailing and Consumer Services, Elsevier, vol. 61(C).
    3. Carolina Werle & Brian Wansink & Collin Payne, 2015. "Is it fun or exercise? The framing of physical activity biases subsequent snacking," Marketing Letters, Springer, vol. 26(4), pages 691-702, December.
    4. John Timon Odhiambo Owenga & Peter J. O. Aloka & Pamela A. Raburu, 2018. "Relationship between Selected Personal Determinants and Examination Cheating among Kenyan Secondary School Students," Academic Journal of Interdisciplinary Studies, Richtmann Publishing Ltd, vol. 7, March.

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