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Marketing and advertising practices of Turkish entrepreneurs in transition economies: Evidence from Georgia

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  • Erdener Kaynak
  • Ali Apil
  • Serkan Yalcin

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  • Erdener Kaynak & Ali Apil & Serkan Yalcin, 2009. "Marketing and advertising practices of Turkish entrepreneurs in transition economies: Evidence from Georgia," Journal of International Entrepreneurship, Springer, vol. 7(3), pages 190-214, September.
    • Handle: RePEc:kap:jinten:v:7:y:2009:i:3:p:190-214
    DOI: 10.1007/s10843-009-0036-z
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    References listed on IDEAS

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    1. Klaus Uhlenbruck, 2004. "Developing acquired foreign subsidiaries: the experience of MNES in transition economies," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 35(2), pages 109-123, March.
    2. Aristidis Bitzenis, 2004. "Why foreign banks are entering transition economies: the case of Bulgaria," Global Business and Economics Review, Inderscience Enterprises Ltd, vol. 6(1), pages 107-133.
    3. Benjamin M. Oviatt & Patricia P. McDougall, 2005. "Defining International Entrepreneurship and Modeling the Speed of Internationalization," Entrepreneurship Theory and Practice, , vol. 29(5), pages 537-553, September.
    4. Wade M Danis & Arvind Parkhe, 2002. "Hungarian-Western Partnerships: A Grounded Theoretical Model of Integration Processes and Outcomes," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 33(3), pages 423-455, September.
    5. Benjamin M Oviatt & Patricia P McDougall, 2005. "The internationalization of entrepreneurship," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 36(1), pages 2-8, January.
    6. Nwachukwu, Saviour L. S. & Vitell Jr., Scott J. & Gilbert, Faye W. & Barnes, James H., 1997. "Ethics and Social Responsibility in Marketing: An Examination of the Ethical Evaluation of Advertising Strategies," Journal of Business Research, Elsevier, vol. 39(2), pages 107-118, June.
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    Cited by:

    1. Kiss, Andreea N. & Danis, Wade M. & Cavusgil, S. Tamer, 2012. "International entrepreneurship research in emerging economies: A critical review and research agenda," Journal of Business Venturing, Elsevier, vol. 27(2), pages 266-290.

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