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Ethics and Social Responsibility in Marketing: An Examination of the Ethical Evaluation of Advertising Strategies

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  • Nwachukwu, Saviour L. S.
  • Vitell Jr., Scott J.
  • Gilbert, Faye W.
  • Barnes, James H.

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Suggested Citation

  • Nwachukwu, Saviour L. S. & Vitell Jr., Scott J. & Gilbert, Faye W. & Barnes, James H., 1997. "Ethics and Social Responsibility in Marketing: An Examination of the Ethical Evaluation of Advertising Strategies," Journal of Business Research, Elsevier, vol. 39(2), pages 107-118, June.
    • Handle: RePEc:eee:jbrese:v:39:y:1997:i:2:p:107-118
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    1. Antonia Madrid‐Guijarro & Antonio Duréndez, 2024. "Sustainable development barriers and pressures in SMEs: The mediating effect of management commitment to environmental practices," Business Strategy and the Environment, Wiley Blackwell, vol. 33(2), pages 949-967, February.
    2. Luis Enrique Valdez Juarez, 2017. "Corporate Social Responsibility: Its Effect on SMEs," Journal of Management and Sustainability, Canadian Center of Science and Education, vol. 7(3), pages 75-89, September.
    3. Antonio Duréndez & Julio Dieguez-Soto & Antonia Madrid-Guijarro, 2023. "The influence of CEO’s financial literacy on SMEs technological innovation: the mediating effects of MCS and risk-taking," Financial Innovation, Springer;Southwestern University of Finance and Economics, vol. 9(1), pages 1-26, December.
    4. Mario Rosique-Blasco & Antonia Madrid-Guijarro & Domingo García-Pérez-de-Lema, 2018. "The effects of personal abilities and self-efficacy on entrepreneurial intentions," International Entrepreneurship and Management Journal, Springer, vol. 14(4), pages 1025-1052, December.
    5. Ester Gras-Gil & Salvador Marin-Hernandez & Domingo Garcia-Perez de Lema, 2012. "Internal audit and financial reporting in the Spanish banking industry," Managerial Auditing Journal, Emerald Group Publishing, vol. 27(8), pages 728-753, August.
    6. Luis Enrique Valdez-Juárez & Domingo García-Pérez-de-Lema & Gonzalo Maldonado-Guzmán, 2018. "ICT and KM, Drivers of Innovation and Profitability in SMEs," Journal of Information & Knowledge Management (JIKM), World Scientific Publishing Co. Pte. Ltd., vol. 17(01), pages 1-34, March.
    7. García-Pérez-de-Lema, Domingo & Ruiz-Palomo, Daniel & Diéguez-Soto, Julio, 2021. "Analysing the roles of CEO's financial literacy and financial constraints on Spanish SMEs technological innovation," Technology in Society, Elsevier, vol. 64(C).
    8. Antonia Madrid-Guijarro & Dominique Philippe Martin & Domingo García-Pérez-de-Lema, 2021. "Capacity of open innovation activities in fostering product and process innovation in manufacturing SMEs," Review of Managerial Science, Springer, vol. 15(7), pages 2137-2164, October.
    9. Luis Enrique Valdez-Juárez & Dolores Gallardo-Vázquez & Elva Alicia Ramos-Escobar & Roberto Limón-Ulloa, 2020. "ISO 14001 and 26001, Agents of Change in the SME," Journal of Management and Sustainability, Canadian Center of Science and Education, vol. 9(1), pages 1-32, March.
    10. Erdener Kaynak & Ali Apil & Serkan Yalcin, 2009. "Marketing and advertising practices of Turkish entrepreneurs in transition economies: Evidence from Georgia," Journal of International Entrepreneurship, Springer, vol. 7(3), pages 190-214, September.
    11. González-Martinez, Paulina & García-Pérez-De-Lema, Domingo & Castillo-Vergara, Mauricio & Hansen, Peter Bent, 2023. "Determinants and performance of the quadruple helix model and the mediating role of civil society," Technology in Society, Elsevier, vol. 75(C).
    12. Manuel Ángel Fernández‐Gámez & A. Manuel Gutiérrez‐Ruiz & Rafael Becerra‐Vicario & Daniel Ruiz‐Palomo, 2020. "The impact of creating shared value on hotels online reputation," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(5), pages 2201-2211, September.
    13. Manuel Ángel Fernández-Gámez & A. Manuel Gutiérrez-Ruiz & Rafael Becerra-Vicario & Daniel Ruiz-Palomo, 2019. "The Effects of Creating Shared Value on the Hotel Performance," Sustainability, MDPI, vol. 11(6), pages 1-16, March.
    14. Alicia Ramírez-Orellana & Daniel Ruiz-Palomo & Alfonso Rojo-Ramírez & John E. Burgos-Burgos, 2021. "The Ecuadorian Banana Farms Managers’ Perceptions: Innovation as a Driver of Environmental Sustainability Practices," Agriculture, MDPI, vol. 11(3), pages 1-18, March.
    15. Luis Enrique Valdez-Juárez & Nicolas Salvador Beltramino & Roberto Limón-Ulloa & Elva Alicia Ramos-Escobar, 2020. "The Quality of the Service, Superior Value Generator in the Restaurant Sector," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 11(3), pages 1-87, March.
    16. Caroline Moraes & Nina Michaelidou, 2017. "Introduction to the Special Thematic Symposium on the Ethics of Controversial Online Advertising," Journal of Business Ethics, Springer, vol. 141(2), pages 231-233, March.
    17. Bakht Rawan & Nazia Bibi, 2019. "Construction of Advertisements in Pakistan: How far Television Commercials Conform to Social Values and Professional Code of Conduct?," Global Regional Review, Humanity Only, vol. 4(2), pages 22-31, June.
    18. Jeri Jones & Karen Middleton, 2007. "Ethical Decision-Making by Consumers: The Roles of Product Harm and Consumer Vulnerability," Journal of Business Ethics, Springer, vol. 70(3), pages 247-264, February.
    19. Garcia-Perez-de-Lema, Domingo & Madrid-Guijarro, Antonia & Martin, Dominique Philippe, 2017. "Influence of university–firm governance on SMEs innovation and performance levels," Technological Forecasting and Social Change, Elsevier, vol. 123(C), pages 250-261.
    20. Domingo García Pérez-De-Lema & Peter Bent Hansen & Antonia Madrid-Gujjarro & Jane Lucia Silva-Santos, 2019. "INFLUENCE OF THE BUSINESS ENVIRONMENT IN THE DYNAMICS OF INNOVATION AND IN THE PERFORMANCE OF SMEs," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 23(05), pages 1-25, June.
    21. Daniel Ruiz-Palomo & Julio Diéguez-Soto & Antonio Duréndez & José António C. Santos, 2019. "Family Management and Firm Performance in Family SMEs: The Mediating Roles of Management Control Systems and Technological Innovation," Sustainability, MDPI, vol. 11(14), pages 1-22, July.
    22. José Giménez & Antonia Madrid-Guijarro & Antonio Duréndez, 2019. "Competitive Capabilities for the Innovation and Performance of Spanish Construction Companies," Sustainability, MDPI, vol. 11(19), pages 1-24, October.

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