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The effects of having more than one good reputation on distributor investments in the film industry

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  • Joris Ebbers
  • Nachoem Wijnberg

Abstract

Reputations of organizations and its individual members are valuable resources that help new organizations to get access to investment capital. Reputations, however, can have different dimensions. In this paper, we argue that an individual’s reputation along a particular dimension will have a positive effect on the behavior of investors when it is role congruent. In addition, we argue that also scoring favorably on the role-incongruent dimension at the same time—or, in other words, engaging in reputational category spanning—will weaken the positive effect of the role-congruent reputation. Our empirical setting is the film industry where we study the effect of the two main dimensions of reputation in cultural industries, artistic and commercial, of both directors and producers on the size of the investment by distributors. In this study, artistic reputation is based on professional critics’ reviews and commercial reputation on box office performance of the films in which individuals were involved in the past. We find that the commercial reputation of a film producer based on past box office performance has a positive effect on the size of the investment by film distributors. In addition, we find that directors who at the same time combine both a favorable commercial as well as an artistic reputation actually receive a lower investment from film distributors. Copyright The Author(s) 2012

Suggested Citation

  • Joris Ebbers & Nachoem Wijnberg, 2012. "The effects of having more than one good reputation on distributor investments in the film industry," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 36(3), pages 227-248, August.
    • Handle: RePEc:kap:jculte:v:36:y:2012:i:3:p:227-248
    DOI: 10.1007/s10824-012-9160-z
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    3. G. Meloni & D. Paolini & M. Pulina, 2015. "The Great Beauty: Public Subsidies in the Italian Movie Industry," Italian Economic Journal: A Continuation of Rivista Italiana degli Economisti and Giornale degli Economisti, Springer;Società Italiana degli Economisti (Italian Economic Association), vol. 1(3), pages 445-455, November.
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