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An International Perspective of Online Disclosure Presentation: A Comparison of Banner Ad Disclosures from United States, United Kingdom, and Singapore Web Sites

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  • Mariea Hoy
  • May Lwin

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  • Mariea Hoy & May Lwin, 2008. "An International Perspective of Online Disclosure Presentation: A Comparison of Banner Ad Disclosures from United States, United Kingdom, and Singapore Web Sites," Journal of Consumer Policy, Springer, vol. 31(3), pages 327-347, September.
    • Handle: RePEc:kap:jcopol:v:31:y:2008:i:3:p:327-347
    DOI: 10.1007/s10603-008-9073-6
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    References listed on IDEAS

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    1. Lohtia, Ritu & Donthu, Naveen & Hershberger, Edmund K., 2003. "The Impact of Content and Design Elements on Banner Advertising Click-through Rates," Journal of Advertising Research, Cambridge University Press, vol. 43(4), pages 410-418, December.
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    Cited by:

    1. Pezderka, Noemi & Sinkovics, Rudolf R., 2011. "A conceptualization of e-risk perceptions and implications for small firm active online internationalization," International Business Review, Elsevier, vol. 20(4), pages 409-422, August.

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