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Evaluating the efficiency of Internet banner advertisements

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  • Lohtia, Ritu
  • Donthu, Naveen
  • Yaveroglu, Idil

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  • Lohtia, Ritu & Donthu, Naveen & Yaveroglu, Idil, 2007. "Evaluating the efficiency of Internet banner advertisements," Journal of Business Research, Elsevier, vol. 60(4), pages 365-370, April.
    • Handle: RePEc:eee:jbrese:v:60:y:2007:i:4:p:365-370
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    References listed on IDEAS

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    1. Donthu, Naveen & Hershberger, Edmund K. & Osmonbekov, Talai, 2005. "Benchmarking marketing productivity using data envelopment analysis," Journal of Business Research, Elsevier, vol. 58(11), pages 1474-1482, November.
    2. Jean-Louis Chandon & Mohamed Saber Chtourou & David Fortin, 2003. "Effects of Configuration and Exposure Levels on Responses to Web Advertisements," Post-Print hal-01796048, HAL.
    3. Charnes, A. & Cooper, W. W. & Rhodes, E., 1978. "Measuring the efficiency of decision making units," European Journal of Operational Research, Elsevier, vol. 2(6), pages 429-444, November.
    4. Lohtia, Ritu & Donthu, Naveen & Hershberger, Edmund K., 2003. "The Impact of Content and Design Elements on Banner Advertising Click-through Rates," Journal of Advertising Research, Cambridge University Press, vol. 43(4), pages 410-418, December.
    5. Chandon, Jean Louis & Chtourou, Mohamed Saber & Fortin, David R., 2003. "Effects of Configuration and Exposure Levels on Responses to Web Advertisements," Journal of Advertising Research, Cambridge University Press, vol. 43(2), pages 217-229, June.
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    Cited by:

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    2. Byun, Kyung-Ah & Hong, JungHwa & William James, Kevin, 2023. "When does a goal-appeal match affect consumer satisfaction? Examining the work and play context," Journal of Business Research, Elsevier, vol. 158(C).
    3. Ricardo Sellers-Rubio & Aurora Calderón-Martínez, 2021. "Brand strategy scope and advertising spending: The more the better?," Tourism Economics, , vol. 27(1), pages 70-85, February.
    4. Avkiran, Necmi K. & Thoraneenitiyan, Nakhun, 2010. "Purging data before productivity analysis," Journal of Business Research, Elsevier, vol. 63(3), pages 294-302, March.

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