Well-being Marketing: An Ethical Business Philosophy for Consumer Goods Firms
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DOI: 10.1007/s10551-007-9363-y
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- Siew Leong & Swee Ang & Joseph Cote & Yih Lee & Michael Houston, 2016. "What is Consumer Well-Being to Asians?," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 126(2), pages 777-793, March.
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- Elizabeth A. Minton & Soo Jiuan Tan & Siok Kuan Tambyah & Richie L. Liu, 2022. "Drivers of Sustainability and Consumer Well-Being: An Ethically-Based Examination of Religious and Cultural Values," Journal of Business Ethics, Springer, vol. 175(1), pages 167-190, January.
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Keywords
well-being marketing; marketing and quality of life; societal marketing; marketing ethics; social responsibility in marketing;All these keywords.
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