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Does Relationship Marketing Pay? An Empirical Investigation of Relationship Marketing Practices in Hospitals

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  • Naidu, G. M.
  • Parvatiyar, Atul
  • Sheth, Jagdish N.
  • Westgate, Lori

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  • Naidu, G. M. & Parvatiyar, Atul & Sheth, Jagdish N. & Westgate, Lori, 1999. "Does Relationship Marketing Pay? An Empirical Investigation of Relationship Marketing Practices in Hospitals," Journal of Business Research, Elsevier, vol. 46(3), pages 207-218, November.
    • Handle: RePEc:eee:jbrese:v:46:y:1999:i:3:p:207-218
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    References listed on IDEAS

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    1. Sheth, Jagdish N. & Parvatiyar, Atul, 1995. "The evolution of relationship marketing," International Business Review, Elsevier, vol. 4(4), pages 397-418.
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    Cited by:

    1. Nadezda Pakhomova & Alexey Kazmin & Natalia Kvadritsius, 2017. "The Economic Performance and Size of Firms: the Case of Russian Health Resort Market," Economy of region, Centre for Economic Security, Institute of Economics of Ural Branch of Russian Academy of Sciences, vol. 1(3), pages 895-907.
    2. Hausman, Angela & Stock, James R., 2003. "Adoption and implementation of technological innovations within long-term relationships," Journal of Business Research, Elsevier, vol. 56(8), pages 681-686, August.
    3. M. Joseph Sirgy & Dong-Jin Lee, 2008. "Well-being Marketing: An Ethical Business Philosophy for Consumer Goods Firms," Journal of Business Ethics, Springer, vol. 77(4), pages 377-403, February.
    4. Odekerken-Schroder, Gaby & De Wulf, Kristof & Schumacher, Patrick, 2003. "Strengthening outcomes of retailer-consumer relationships: The dual impact of relationship marketing tactics and consumer personality," Journal of Business Research, Elsevier, vol. 56(3), pages 177-190, March.
    5. Herni Justiana Astuti & Keisuke Nagase, 2014. "Patient Loyalty To Healthcare Organizations: Relationship Marketing And Satisfaction," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, vol. 7(2), pages 39-56.
    6. Suhail A. Bhat & Mushtaq A. Darzi & Shakir H. Parrey, 2018. "Antecedents of Customer Loyalty in Banking Sector: A Mediational Study," Vikalpa: The Journal for Decision Makers, , vol. 43(2), pages 92-105, June.
    7. Rosenbaum, Mark S. & Russell-Bennett, Rebekah & Drennan, Judy, 2015. "Commercial friendships between gay sales associates and straight female customers in luxury settings: A proposed theoretical framework," Journal of Retailing and Consumer Services, Elsevier, vol. 27(C), pages 179-186.
    8. Bhuian, Shahid N. & Menguc, Bulent & Bell, Simon J., 2005. "Just entrepreneurial enough: the moderating effect of entrepreneurship on the relationship between market orientation and performance," Journal of Business Research, Elsevier, vol. 58(1), pages 9-17, January.
    9. Jeongsoo Han & Mina Jun & Miyea Kim & Sookyoung Key, 2018. "Influence of Congruency between Ideal Self and Brand Image on Sustainable Happiness," Sustainability, MDPI, vol. 10(11), pages 1-12, November.
    10. Sheth, Jagdish N. & Parvatiyar, Atul & Sinha, Mona, 2012. "The conceptual foundations of relationship marketing: Review and synthesis," economic sociology. perspectives and conversations, Max Planck Institute for the Study of Societies, vol. 13(3), pages 4-26.

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