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Business and Marketing Ethics as Professional Ethics. Concepts, Approaches and Typologies

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  • Johannes Brinkmann

Abstract

Marketing ethics is normally marketed as a sub-specialization of business ethics. In this paper, marketing ethics serves as an umbrella term for advertising, PR and sales ethics and as an example of professional ethics. To structure the paper, four approaches are distinguished, with a focus on typical professional conflicts, codes, roles or climates respectively. Since the moral climate approachis more inclusive than the other approaches, the last part of the paper deals mainly with moral climates, within the above-mentioned marketing sub-professions.

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  • Johannes Brinkmann, 2002. "Business and Marketing Ethics as Professional Ethics. Concepts, Approaches and Typologies," Journal of Business Ethics, Springer, vol. 41(1), pages 159-177, November.
    • Handle: RePEc:kap:jbuset:v:41:y:2002:i:1:d:10.1023_a:1021318710382
    DOI: 10.1023/A:1021318710382
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    References listed on IDEAS

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    1. Chonko, Lawrence B. & Hunt, Shelby D., 1985. "Ethics and marketing management: An empirical examination," Journal of Business Research, Elsevier, vol. 13(4), pages 339-359, August.
    2. Weber, James, 1992. "Scenarios in Business Ethics Research: Review, Critical Assessment, and Recommendations," Business Ethics Quarterly, Cambridge University Press, vol. 2(2), pages 137-160, April.
    3. Duska, Ronald F., 1991. "What's the Point of a Business Ethics Course?," Business Ethics Quarterly, Cambridge University Press, vol. 1(4), pages 335-354, October.
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    Cited by:

    1. Johannes Brinkmann, 2019. "The Potential Use of Sociological Perspectives for Business Ethics Teaching," Journal of Business Ethics, Springer, vol. 156(1), pages 273-287, April.
    2. Bénédicte Bourcier-Béquaert & Loréa Baïada-Hirèche & Anne Sachet-Milliat, 2022. "Cure or Sell: How Do Pharmaceutical Industry Marketers Combine Their Dual Mission? An Approach Using Moral Dissonance," Journal of Business Ethics, Springer, vol. 175(3), pages 555-581, January.
    3. Josep Mària & Daniel Arenas, 2009. "Societal Ethos and Economic Development Organizations in Nicaragua," Journal of Business Ethics, Springer, vol. 88(2), pages 231-244, September.
    4. Nicholas McClaren, 2015. "The Methodology in Empirical Sales Ethics Research: 1980–2010," Journal of Business Ethics, Springer, vol. 127(1), pages 121-147, March.
    5. Selma Kadic-Maglajlic & Milena Micevski & Nick Lee & Nathaniel Boso & Irena Vida, 2019. "Three Levels of Ethical Influences on Selling Behavior and Performance: Synergies and Tensions," Journal of Business Ethics, Springer, vol. 156(2), pages 377-397, May.
    6. Yinka M. Salaudeen & Jide Ibikunle & Emmanuel Ib Chima, 2015. "Unethical Accounting Practice and Financial Reporting Quality: Evidence from Nigeria," International Journal of Academic Research in Accounting, Finance and Management Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Accounting, Finance and Management Sciences, vol. 5(2), pages 143-150, April.
    7. K. Praveen Parboteeah & Matthias Weiss & Martin Hoegl, 2024. "Ethical Climates Across National Contexts: A Meta-Analytical Investigation," Journal of Business Ethics, Springer, vol. 189(3), pages 573-590, January.
    8. Tanti Handriana, 2013. "Marketing Theory: Overview of Ontology, Epistemology, and Axiology Aspects," Information Management and Business Review, AMH International, vol. 5(9), pages 463-470.
    9. Nadeem, Waqar & Alimamy, Saifeddin & Ashraf, Abdul Rehman, 2023. "Navigating through difficult times with ethical marketing: Assessing consumers' willingness-to-pay in the sharing economy," Journal of Retailing and Consumer Services, Elsevier, vol. 70(C).
    10. Rajshekhar G. Javalgi & La Toya M. Russell, 2018. "International Marketing Ethics: A Literature Review and Research Agenda," Journal of Business Ethics, Springer, vol. 148(4), pages 703-720, April.
    11. Nicholas McClaren, 2013. "The Personal Selling and Sales Management Ethics Research: Managerial Implications and Research Directions from a Comprehensive Review of the Empirical Literature," Journal of Business Ethics, Springer, vol. 112(1), pages 101-125, January.

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