IDEAS home Printed from https://ideas.repec.org/a/kap/jbuset/v41y2002i1d10.1023_a1021318710382.html
   My bibliography  Save this article

Business and Marketing Ethics as Professional Ethics. Concepts, Approaches and Typologies

Author

Listed:
  • Johannes Brinkmann

Abstract

Marketing ethics is normally marketed as a sub-specialization of business ethics. In this paper, marketing ethics serves as an umbrella term for advertising, PR and sales ethics and as an example of professional ethics. To structure the paper, four approaches are distinguished, with a focus on typical professional conflicts, codes, roles or climates respectively. Since the moral climate approachis more inclusive than the other approaches, the last part of the paper deals mainly with moral climates, within the above-mentioned marketing sub-professions.

Suggested Citation

  • Johannes Brinkmann, 2002. "Business and Marketing Ethics as Professional Ethics. Concepts, Approaches and Typologies," Journal of Business Ethics, Springer, vol. 41(1), pages 159-177, November.
    • Handle: RePEc:kap:jbuset:v:41:y:2002:i:1:d:10.1023_a:1021318710382
    DOI: 10.1023/A:1021318710382
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1023/A:1021318710382
    File Function: Abstract
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1023/A:1021318710382?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Chonko, Lawrence B. & Hunt, Shelby D., 1985. "Ethics and marketing management: An empirical examination," Journal of Business Research, Elsevier, vol. 13(4), pages 339-359, August.
    2. Weber, James, 1992. "Scenarios in Business Ethics Research: Review, Critical Assessment, and Recommendations," Business Ethics Quarterly, Cambridge University Press, vol. 2(2), pages 137-160, April.
    3. Duska, Ronald F., 1991. "What's the Point of a Business Ethics Course?," Business Ethics Quarterly, Cambridge University Press, vol. 1(4), pages 335-354, October.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Johannes Brinkmann, 2019. "The Potential Use of Sociological Perspectives for Business Ethics Teaching," Journal of Business Ethics, Springer, vol. 156(1), pages 273-287, April.
    2. K. Praveen Parboteeah & Matthias Weiss & Martin Hoegl, 2024. "Ethical Climates Across National Contexts: A Meta-Analytical Investigation," Journal of Business Ethics, Springer, vol. 189(3), pages 573-590, January.
    3. Tanti Handriana, 2013. "Marketing Theory: Overview of Ontology, Epistemology, and Axiology Aspects," Information Management and Business Review, AMH International, vol. 5(9), pages 463-470.
    4. Nadeem, Waqar & Alimamy, Saifeddin & Ashraf, Abdul Rehman, 2023. "Navigating through difficult times with ethical marketing: Assessing consumers' willingness-to-pay in the sharing economy," Journal of Retailing and Consumer Services, Elsevier, vol. 70(C).
    5. Rajshekhar G. Javalgi & La Toya M. Russell, 2018. "International Marketing Ethics: A Literature Review and Research Agenda," Journal of Business Ethics, Springer, vol. 148(4), pages 703-720, April.
    6. Nicholas McClaren, 2013. "The Personal Selling and Sales Management Ethics Research: Managerial Implications and Research Directions from a Comprehensive Review of the Empirical Literature," Journal of Business Ethics, Springer, vol. 112(1), pages 101-125, January.
    7. Bénédicte Bourcier-Béquaert & Loréa Baïada-Hirèche & Anne Sachet-Milliat, 2022. "Cure or Sell: How Do Pharmaceutical Industry Marketers Combine Their Dual Mission? An Approach Using Moral Dissonance," Journal of Business Ethics, Springer, vol. 175(3), pages 555-581, January.
    8. Josep Mària & Daniel Arenas, 2009. "Societal Ethos and Economic Development Organizations in Nicaragua," Journal of Business Ethics, Springer, vol. 88(2), pages 231-244, September.
    9. Nicholas McClaren, 2015. "The Methodology in Empirical Sales Ethics Research: 1980–2010," Journal of Business Ethics, Springer, vol. 127(1), pages 121-147, March.
    10. Selma Kadic-Maglajlic & Milena Micevski & Nick Lee & Nathaniel Boso & Irena Vida, 2019. "Three Levels of Ethical Influences on Selling Behavior and Performance: Synergies and Tensions," Journal of Business Ethics, Springer, vol. 156(2), pages 377-397, May.
    11. Yinka M. Salaudeen & Jide Ibikunle & Emmanuel Ib Chima, 2015. "Unethical Accounting Practice and Financial Reporting Quality: Evidence from Nigeria," International Journal of Academic Research in Accounting, Finance and Management Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Accounting, Finance and Management Sciences, vol. 5(2), pages 143-150, April.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Johannes Brinkmann, 2019. "The Potential Use of Sociological Perspectives for Business Ethics Teaching," Journal of Business Ethics, Springer, vol. 156(1), pages 273-287, April.
    2. Tabea Franziska Hirth-Goebel & Barbara E. Weißenberger, 2019. "Management accountants and ethical dilemmas: How to promote ethical intention?," Journal of Management Control: Zeitschrift für Planung und Unternehmenssteuerung, Springer, vol. 30(3), pages 287-322, October.
    3. Aurifeille, Jacques-Marie & Quester, Pascale G., 2003. "Predicting business ethical tolerance in international markets: a concomitant clusterwise regression analysis," International Business Review, Elsevier, vol. 12(2), pages 253-272, April.
    4. Mindy K. Shoss & Dustin K. Jundt & Allison Kobler & Clair Reynolds, 2016. "Doing Bad to Feel Better? An Investigation of Within- and Between-Person Perceptions of Counterproductive Work Behavior as a Coping Tactic," Journal of Business Ethics, Springer, vol. 137(3), pages 571-587, September.
    5. Andrea Bazzoli & Matteo Curcuruto & James I. Morgan & Margherita Brondino & Margherita Pasini, 2020. "Speaking Up about Workplace Safety: An Experimental Study on Safety Leadership," Sustainability, MDPI, vol. 12(18), pages 1-22, September.
    6. Shan Xue & Yi Tang & Yuehua Xu & Chu-Ding Ling & Xiao-Yun Xie & Shenjiang Mo, 2024. "How boards’ factional faultlines affect corporate financial fraud," Asia Pacific Journal of Management, Springer, vol. 41(1), pages 351-376, March.
    7. Sean Valentine & Philip Varca & Lynn Godkin & Tim Barnett, 2010. "Positive Job Response and Ethical Job Performance," Journal of Business Ethics, Springer, vol. 91(2), pages 195-206, January.
    8. Clot, Sophie & Grolleau, Gilles & Ibanez, Lisette, 2022. "A reference point bias in judging cheaters," Journal of Economic Psychology, Elsevier, vol. 89(C).
    9. repec:eme:srjpps:v:6:y:2010:i:2:p:472-489 is not listed on IDEAS
    10. Sumantra Sarkar & Anthony Vance & Balasubramaniam Ramesh & Menelaos Demestihas & Daniel Thomas Wu, 2020. "The Influence of Professional Subculture on Information Security Policy Violations: A Field Study in a Healthcare Context," Information Systems Research, INFORMS, vol. 31(4), pages 1240-1259, December.
    11. Attia, Ashraf & Shankarmahesh, Mahesh N. & Singhapakdi, Anusorn, 1999. "Marketing ethics: a comparison of American and Middle-Eastern marketers," International Business Review, Elsevier, vol. 8(5-6), pages 611-632, October.
    12. Dib-Slamani, Hind & Grolleau, Gilles & Mzoughi, Naoufel, 2022. "Robbing a robber is not robbing," The Quarterly Review of Economics and Finance, Elsevier, vol. 85(C), pages 1-7.
    13. Brad Greenwood & Idris Adjerid & Corey M. Angst & Nathan L. Meikle, 2022. "How Unbecoming of You: Online Experiments Uncovering Gender Biases in Perceptions of Ridesharing Performance," Journal of Business Ethics, Springer, vol. 175(3), pages 499-518, January.
    14. Farrow, Katherine & Grolleau, Gilles & Mzoughi, Naoufel, 2021. "‘Let's call a spade a spade, not a gardening tool’: How euphemisms shape moral judgement in corporate social responsibility domains," Journal of Business Research, Elsevier, vol. 131(C), pages 254-267.
    15. Syahrul Ahmar Ahmad Author_Email: syahrul.ahmar@johor.uitm.edu.my & Malcolm Smith & Zubaidah Ismail & Rahimah Mohamed Yunos, 2011. "Internal Whistleblowing Intentions: Influence Of Internal Auditors’ Demographic And Individual Factors," Annual Summit on Business and Entrepreneurial Studies (ASBES 2011) Proceeding 2011-051-155, Conference Master Resources.
    16. Swaidan, Ziad & Rawwas, Mohammed Y.A. & Al-Khatib, Jamal A., 2004. "Consumer ethics: moral ideologies and ethical beliefs of a micro-culture in the US," International Business Review, Elsevier, vol. 13(6), pages 749-761, December.
    17. Mustak, Mekhail & Salminen, Joni & Mäntymäki, Matti & Rahman, Arafat & Dwivedi, Yogesh K., 2023. "Deepfakes: Deceptions, mitigations, and opportunities," Journal of Business Research, Elsevier, vol. 154(C).
    18. Joseph McKinney & Tisha Emerson & Mitchell Neubert, 2010. "The Effects of Ethical Codes on Ethical Perceptions of Actions Toward Stakeholders," Journal of Business Ethics, Springer, vol. 97(4), pages 505-516, December.
    19. Antonin Ricard & Abrar Ali Saiyed, 2015. "Attitude Toward Internationalization And Early Internationalization: Comparison of Indian and French SMEs' Decision Makers [Attitude vis-à-vis de l'international et précocité de l'internationalisat," Post-Print hal-01839563, HAL.
    20. Niek Hoogervorst & David Cremer & Marius Dijke, 2010. "Why Leaders Not Always Disapprove of Unethical Follower Behavior: It Depends on the Leader’s Self-Interest and Accountability," Journal of Business Ethics, Springer, vol. 95(1), pages 29-41, September.
    21. Xiaoyan Wang & Guocai Wang & Yanhui Zhao & Wyatt A. Schrock, 2024. "The Intellectual Structure of Sales Ethics Research: A Multi-method Bibliometric Analysis," Journal of Business Ethics, Springer, vol. 193(1), pages 133-157, August.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:kap:jbuset:v:41:y:2002:i:1:d:10.1023_a:1021318710382. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.