IDEAS home Printed from https://ideas.repec.org/a/kap/jbuset/v148y2018i4d10.1007_s10551-015-2958-9.html
   My bibliography  Save this article

International Marketing Ethics: A Literature Review and Research Agenda

Author

Listed:
  • Rajshekhar G. Javalgi

    (Cleveland State University)

  • La Toya M. Russell

    (Cleveland State University)

Abstract

Globalization has changed the nature of business in the twenty-first century (Doh et al. in Bus Ethics Q 20(3):481–502, 2010). With the increased internationalization of multinational corporations, the need to address international marketing ethics arises (Carrigan et al. in Int Market Rev 22(5):481–493, 2005). Given the diversity of environments and cultures, ethical issues are numerous and complicated (Iyer in J Bus Ethics 31(1):3–24, 2001). The understanding of international marketing ethics is critical to academics as well as practitioners. This paper is a literature review (1960s through 2013) of the study of ethics in international marketing. In order to develop a comprehensive review of articles, we review topics such as ethical problems, moral philosophies, and culture and ethics. We also discuss the methodological procedures that are used in international marketing ethics. Researchers and practitioners alike can use this research on international marketing ethics to discuss the phenomena and subsequently lead to future work research.

Suggested Citation

  • Rajshekhar G. Javalgi & La Toya M. Russell, 2018. "International Marketing Ethics: A Literature Review and Research Agenda," Journal of Business Ethics, Springer, vol. 148(4), pages 703-720, April.
    • Handle: RePEc:kap:jbuset:v:148:y:2018:i:4:d:10.1007_s10551-015-2958-9
    DOI: 10.1007/s10551-015-2958-9
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1007/s10551-015-2958-9
    File Function: Abstract
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1007/s10551-015-2958-9?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Kwok Leung & Rabi S Bhagat & Nancy R Buchan & Miriam Erez & Cristina B Gibson, 2005. "Culture and international business: recent advances and their implications for future research," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 36(4), pages 357-378, July.
    2. Doh, Jonathan & Husted, Bryan W. & Matten, Dirk & Santoro, Michael, 2010. "Ahoy There! Toward Greater Congruence and Synergy Between International Business and Business Ethics Theory and Research," Business Ethics Quarterly, Cambridge University Press, vol. 20(3), pages 481-502, July.
    3. Hasnas, John, 1998. "The Normative Theories of Business Ethics: A Guide for the Perplexed," Business Ethics Quarterly, Cambridge University Press, vol. 8(1), pages 19-42, January.
    4. Baumgartner, H. & Pieters, R., 2000. "The Influence of Marketing Journals : A Citation Analysis of the Discipline and its Sub-areas," Discussion Paper 2000-123, Tilburg University, Center for Economic Research.
    5. Johannes Brinkmann, 2002. "Business and Marketing Ethics as Professional Ethics. Concepts, Approaches and Typologies," Journal of Business Ethics, Springer, vol. 41(1), pages 159-177, November.
    6. Sebnem Burnaz & M. Atakan & Y. Topcu & Anusorn Singhapakdi, 2009. "An Exploratory Cross-Cultural Analysis of Marketing Ethics: The Case of Turkish, Thai, and American Businesspeople," Journal of Business Ethics, Springer, vol. 90(3), pages 371-382, December.
    7. Joseph McKinney & Carlos Moore, 2008. "International Bribery: Does a Written Code of Ethics Make a Difference in Perceptions of Business Professionals," Journal of Business Ethics, Springer, vol. 79(1), pages 103-111, April.
    8. Bishop, John Douglas, 2000. "A Framework for Discussing Normative Theories of Business Ethics," Business Ethics Quarterly, Cambridge University Press, vol. 10(3), pages 563-591, July.
    9. Anusorn Singhapakdi & Mahesh Gopinath & Janet Marta & Larry Carter, 2008. "Antecedents and Consequences of Perceived Importance of Ethics in Marketing Situations: A Study of Thai Businesspeople," Journal of Business Ethics, Springer, vol. 81(4), pages 887-904, September.
    10. Akaah, Ishmael P., 1997. "Influence of Deontological and Teleological Factors on Research Ethics Evaluations," Journal of Business Research, Elsevier, vol. 39(2), pages 71-80, June.
    11. De George, Richard T., 1994. "International Business Ethics," Business Ethics Quarterly, Cambridge University Press, vol. 4(1), pages 1-9, January.
    12. Mohammed Rawwas & Surendra Arjoon & Yusuf Sidani, 2013. "An Introduction of Epistemology to Business Ethics: A Study of Marketing Middle-Managers," Journal of Business Ethics, Springer, vol. 117(3), pages 525-539, October.
    13. Christopher J. Robertson & William F. Crittenden, 2003. "Mapping moral philosophies: strategic implications for multinational firms," Strategic Management Journal, Wiley Blackwell, vol. 24(4), pages 385-392, April.
    14. Soares, Ana Maria & Farhangmehr, Minoo & Shoham, Aviv, 2007. "Hofstede's dimensions of culture in international marketing studies," Journal of Business Research, Elsevier, vol. 60(3), pages 277-284, March.
    15. Unknown, 2005. "Forward," 2005 Conference: Slovenia in the EU - Challenges for Agriculture, Food Science and Rural Affairs, November 10-11, 2005, Moravske Toplice, Slovenia 183804, Slovenian Association of Agricultural Economists (DAES).
    16. Thomas Dunfee, 2006. "A Critical Perspective of Integrative Social Contracts Theory: Recurring Criticisms and Next Generation Research Topics," Journal of Business Ethics, Springer, vol. 68(3), pages 303-328, October.
    17. Mark Gosling & Heh Huang, 2009. "The Fit Between Integrity and Integrative Social Contracts Theory," Journal of Business Ethics, Springer, vol. 90(3), pages 407-417, December.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Gaughan, Patrick H. & Javalgi, Rajshekhar (Raj) G., 2018. "A framework for analyzing international business and legal ethical standards," Business Horizons, Elsevier, vol. 61(6), pages 813-822.
    2. Teck Ming Tan & Jari Salo, 2023. "Ethical Marketing in the Blockchain-Based Sharing Economy: Theoretical Integration and Guiding Insights," Journal of Business Ethics, Springer, vol. 183(4), pages 1113-1140, April.
    3. Fuan Li, 2022. "Market Ethic and Morality Transformation in Emerging Economies," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(1), pages 111-124.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Heydari, Ali & Laroche, Michel & Paulin, Michèle & Richard, Marie-Odile, 2021. "Hofstede's individual-level indulgence dimension: Scale development and validation," Journal of Retailing and Consumer Services, Elsevier, vol. 62(C).
    2. Nguyen Ngoc Thi Hong & Rudawska Edyta, 2022. "Integrated Cultural Theories on Mobile Marketing Acceptance: Literature Review," Journal of Management and Business Administration. Central Europe, Sciendo, vol. 30(3), pages 112-135, September.
    3. Henrike Andersch & Jörg Lindenmeier & Florian Liberatore & Dieter K. Tscheulin, 2018. "Resistance against corporate misconduct: an analysis of ethical ideologies’ direct and moderating effects on different forms of active rebellion," Journal of Business Economics, Springer, vol. 88(6), pages 695-730, August.
    4. Ladhari, Riadh & Pons, Frank & Bressolles, Grégory & Zins, Michel, 2011. "Culture and personal values: How they influence perceived service quality," Journal of Business Research, Elsevier, vol. 64(9), pages 951-957, September.
    5. Mark Schwartz, 2009. "“Corporate Efforts to Tackle Corruption: An Impossible Task?” The Contribution of Thomas Dunfee," Journal of Business Ethics, Springer, vol. 88(4), pages 823-832, October.
    6. Forgas-Coll, Santiago & Palau-Saumell, Ramon & Sánchez-García, Javier & Callarisa-Fiol, Luís J., 2012. "Urban destination loyalty drivers and cross-national moderator effects: The case of Barcelona," Tourism Management, Elsevier, vol. 33(6), pages 1309-1320.
    7. Paniagua, Jordi & Sapena, Juan, 2014. "Is FDI doing good? A golden rule for FDI ethics," Journal of Business Research, Elsevier, vol. 67(5), pages 807-812.
    8. Selma Kadic-Maglajlic & Milena Micevski & Nick Lee & Nathaniel Boso & Irena Vida, 2019. "Three Levels of Ethical Influences on Selling Behavior and Performance: Synergies and Tensions," Journal of Business Ethics, Springer, vol. 156(2), pages 377-397, May.
    9. William Keep, 2009. "Furthering Organizational Priorities with Less Than Truthful Behavior: A Call for Additional Tools," Journal of Business Ethics, Springer, vol. 86(1), pages 81-90, April.
    10. Bruce W. Stening & Daniel W. Skubik, 2007. "Do international management researchers need a code of ethics?," Management International Review, Springer, vol. 47(1), pages 103-126, February.
    11. Lu, Qiang (Steven) & Pattnaik, Chinmay & Xiao, Junji & Voola, Ranjit, 2018. "Cross-national variation in consumers' retail channel selection in a multichannel environment: Evidence from Asia-Pacific countries," Journal of Business Research, Elsevier, vol. 86(C), pages 321-332.
    12. Nicholas McClaren, 2015. "The Methodology in Empirical Sales Ethics Research: 1980–2010," Journal of Business Ethics, Springer, vol. 127(1), pages 121-147, March.
    13. Pilar Lopez-Llompart & G. Mathias Kondolf, 2016. "Encroachments in floodways of the Mississippi River and Tributaries Project," Natural Hazards: Journal of the International Society for the Prevention and Mitigation of Natural Hazards, Springer;International Society for the Prevention and Mitigation of Natural Hazards, vol. 81(1), pages 513-542, March.
    14. Michelle Sheran Sylvester, 2007. "The Career and Family Choices of Women: A Dynamic Analysis of Labor Force Participation, Schooling, Marriage and Fertility Decisions," Review of Economic Dynamics, Elsevier for the Society for Economic Dynamics, vol. 10(3), pages 367-399, July.
    15. DAVID M. BLAU & WILBERT van der KLAAUW, 2013. "What Determines Family Structure?," Economic Inquiry, Western Economic Association International, vol. 51(1), pages 579-604, January.
    16. Afanasyev, Dmitriy O. & Fedorova, Elena A. & Popov, Viktor U., 2015. "Fine structure of the price–demand relationship in the electricity market: Multi-scale correlation analysis," Energy Economics, Elsevier, vol. 51(C), pages 215-226.
    17. Peter Viggo Jakobsen, 2009. "Small States, Big Influence: The Overlooked Nordic Influence on the Civilian ESDP," Journal of Common Market Studies, Wiley Blackwell, vol. 47(1), pages 81-102, January.
    18. James Westerman & Rafik Beekun & Yvonne Stedham & Jeanne Yamamura, 2007. "Peers Versus National Culture: An Analysis of Antecedents to Ethical Decision-making," Journal of Business Ethics, Springer, vol. 75(3), pages 239-252, October.
    19. Billio, Monica & Casarin, Roberto & Osuntuyi, Anthony, 2016. "Efficient Gibbs sampling for Markov switching GARCH models," Computational Statistics & Data Analysis, Elsevier, vol. 100(C), pages 37-57.
    20. Jan Babecký & Fabrizio Coricelli & Roman Horváth, 2009. "Assessing Inflation Persistence: Micro Evidence on an Inflation Targeting Economy," Czech Journal of Economics and Finance (Finance a uver), Charles University Prague, Faculty of Social Sciences, vol. 59(2), pages 102-127, June.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:kap:jbuset:v:148:y:2018:i:4:d:10.1007_s10551-015-2958-9. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.