IDEAS home Printed from https://ideas.repec.org/a/eee/iburev/v8y1999i5-6p611-632.html
   My bibliography  Save this article

Marketing ethics: a comparison of American and Middle-Eastern marketers

Author

Listed:
  • Attia, Ashraf
  • Shankarmahesh, Mahesh N.
  • Singhapakdi, Anusorn

Abstract

This study compares the moral philosophies, ethical perceptions and corporate ethical values of American and Middle-Eastern marketers. Hypotheses are developed on the basis of their respective national and organizational cultures. Using a sample of marketing practitioners from both countries, empirical support is found for the hypothesis that Middle-Eastern marketers are more likely to be idealistic than their American counterparts. However, no significant differences are found on the relativistic dimension of moral philosophy. Also, American marketers are found to have higher ethical perception than Middle-Eastern marketers. Finally, contrary to our hypothesized direction, some support is found to indicate that Middle-Eastern marketers are more likely to have higher corporate ethical values than American marketers. Implications of the findings are discussed.

Suggested Citation

  • Attia, Ashraf & Shankarmahesh, Mahesh N. & Singhapakdi, Anusorn, 1999. "Marketing ethics: a comparison of American and Middle-Eastern marketers," International Business Review, Elsevier, vol. 8(5-6), pages 611-632, October.
    • Handle: RePEc:eee:iburev:v:8:y:1999:i:5-6:p:611-632
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0969593199000220
    Download Restriction: Full text for ScienceDirect subscribers only
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Chonko, Lawrence B. & Hunt, Shelby D., 1985. "Ethics and marketing management: An empirical examination," Journal of Business Research, Elsevier, vol. 13(4), pages 339-359, August.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Michael Gift & Paul Gift & QinQin Zheng, 2013. "Cross-Cultural Perceptions of Business Ethics: Evidence from the United States and China," Journal of Business Ethics, Springer, vol. 114(4), pages 633-642, June.
    2. Janet Marta & Anusorn Singhapakdi & Dong-Jin Lee & Sebnem Burnaz & Y. Ilker Topcu & M. Serap Atakan & Tugrul Ozkaracalar, 2012. "The Effects of Corporate Ethical Values and Personal Moral Philosophies on Ethical Intentions in Selling Situations: Evidence from Turkish, Thai, and American Businesspeople," Journal of Business Ethics, Springer, vol. 106(2), pages 229-241, March.
    3. Ahmed Musbah & Christopher J. Cowton & David Tyfa, 2016. "The Role of Individual Variables, Organizational Variables and Moral Intensity Dimensions in Libyan Management Accountants’ Ethical Decision Making," Journal of Business Ethics, Springer, vol. 134(3), pages 335-358, March.
    4. Chung-wen Chen & Hsiu-Huei Yu & Kristine Velasquez Tuliao & Aditya Simha & Yi-Ying Chang, 2021. "Supervisors’ Value Orientations and Ethics: A Cross-National Analysis," Journal of Business Ethics, Springer, vol. 170(1), pages 167-180, April.
    5. Swaidan, Ziad & Rawwas, Mohammed Y.A. & Al-Khatib, Jamal A., 2004. "Consumer ethics: moral ideologies and ethical beliefs of a micro-culture in the US," International Business Review, Elsevier, vol. 13(6), pages 749-761, December.
    6. Al-Khatib, J. A. & Robertson, C. J. & D'Auria Stanton, A. & Vitell, S. J., 2002. "Business ethics in the Arab Gulf States: a three-country study," International Business Review, Elsevier, vol. 11(1), pages 97-111, February.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Aurifeille, Jacques-Marie & Quester, Pascale G., 2003. "Predicting business ethical tolerance in international markets: a concomitant clusterwise regression analysis," International Business Review, Elsevier, vol. 12(2), pages 253-272, April.
    2. Shan Xue & Yi Tang & Yuehua Xu & Chu-Ding Ling & Xiao-Yun Xie & Shenjiang Mo, 2024. "How boards’ factional faultlines affect corporate financial fraud," Asia Pacific Journal of Management, Springer, vol. 41(1), pages 351-376, March.
    3. repec:eme:srjpps:v:6:y:2010:i:2:p:472-489 is not listed on IDEAS
    4. Johannes Brinkmann, 2019. "The Potential Use of Sociological Perspectives for Business Ethics Teaching," Journal of Business Ethics, Springer, vol. 156(1), pages 273-287, April.
    5. Swaidan, Ziad & Rawwas, Mohammed Y.A. & Al-Khatib, Jamal A., 2004. "Consumer ethics: moral ideologies and ethical beliefs of a micro-culture in the US," International Business Review, Elsevier, vol. 13(6), pages 749-761, December.
    6. Mustak, Mekhail & Salminen, Joni & Mäntymäki, Matti & Rahman, Arafat & Dwivedi, Yogesh K., 2023. "Deepfakes: Deceptions, mitigations, and opportunities," Journal of Business Research, Elsevier, vol. 154(C).
    7. Joseph McKinney & Tisha Emerson & Mitchell Neubert, 2010. "The Effects of Ethical Codes on Ethical Perceptions of Actions Toward Stakeholders," Journal of Business Ethics, Springer, vol. 97(4), pages 505-516, December.
    8. Niek Hoogervorst & David Cremer & Marius Dijke, 2010. "Why Leaders Not Always Disapprove of Unethical Follower Behavior: It Depends on the Leader’s Self-Interest and Accountability," Journal of Business Ethics, Springer, vol. 95(1), pages 29-41, September.
    9. Andrei Tabarcea, 2013. "The Influence Of Culture And Time On Any Research Regarding Ethics," CES Working Papers, Centre for European Studies, Alexandru Ioan Cuza University, vol. 5(3), pages 431-441, September.
    10. Kaptein, S.P. & Schwartz, M.S., 2007. "The Effectiveness of Business Codes: A Critical Examination of Existing Studies and the Development of an Integrated Research Model," ERIM Report Series Research in Management ERS-2007-030-ORG, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
    11. Rex Marshall & Malcolm Smith & Robert Armstrong, 2010. "Ethical issues facing tax professionals," Asian Review of Accounting, Emerald Group Publishing Limited, vol. 18(3), pages 197-220, September.
    12. Nill, Alexander & Shultz, Clifford II, 1996. "The scourge of global counterfeiting," Business Horizons, Elsevier, vol. 39(6), pages 37-42.
    13. Gazley, Aaron & Sinha, Ashish & Rod, Michel, 2016. "Toward a theory of marketing law transgressions," Journal of Business Research, Elsevier, vol. 69(2), pages 476-483.
    14. Jeffrey R. Cohen & Nonna Martinov Bennie, 2006. "The Applicability of a Contingent Factors Model to Accounting Ethics Research," Journal of Business Ethics, Springer, vol. 68(1), pages 1-18, September.
    15. Bodo Schlegelmilch & Magdalena Öberseder, 2010. "Half a Century of Marketing Ethics: Shifting Perspectives and Emerging Trends," Journal of Business Ethics, Springer, vol. 93(1), pages 1-19, April.
    16. Dheeraj Sharma & Shaheen Borna & James Stearns, 2009. "An Investigation of the Effects of Corporate Ethical Values on Employee Commitment and Performance: Examining the Moderating Role of Perceived Fairness," Journal of Business Ethics, Springer, vol. 89(2), pages 251-260, October.
    17. Woodside, Arch G., 2000. "Announcing the First JBR Article Award for Exceptional Quality and High Scholarly Impact," Journal of Business Research, Elsevier, vol. 50(3), pages 233-234, December.
    18. Giulia Calabretta & Boris Durisin & Marco Ogliengo, 2011. "Uncovering the Intellectual Structure of Research in Business Ethics: A Journey Through the History, the Classics, and the Pillars of Journal of Business Ethics," Journal of Business Ethics, Springer, vol. 104(4), pages 499-524, December.
    19. F. Bahar Kurtulmusoglu, 2011. "Ethical Sensitivity of Business Students in Turkey: Truth or Myth," Journal of Education and Vocational Research, AMH International, vol. 2(3), pages 93-98.
    20. Michaela Jackson & Paul Harrison & Boyd Swinburn & Mark Lawrence, 2015. "Marketing ethics in context: the promotion of unhealthy foods and beverages to children," Chapters, in: Handbook on Ethics and Marketing, chapter 17, pages 354-386, Edward Elgar Publishing.
    21. Scott Vitell & Encarnación Ramos & Ceri Nishihara, 2010. "The Role of Ethics and Social Responsibility in Organizational Success: A Spanish Perspective," Journal of Business Ethics, Springer, vol. 91(4), pages 467-483, February.

    More about this item

    Keywords

    Marketing ethics USA Middle East;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:iburev:v:8:y:1999:i:5-6:p:611-632. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/wps/find/journaldescription.cws_home/133/description#description .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.