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Marketing ethics: a comparison of American and Middle-Eastern marketers

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  • Attia, Ashraf
  • Shankarmahesh, Mahesh N.
  • Singhapakdi, Anusorn

Abstract

This study compares the moral philosophies, ethical perceptions and corporate ethical values of American and Middle-Eastern marketers. Hypotheses are developed on the basis of their respective national and organizational cultures. Using a sample of marketing practitioners from both countries, empirical support is found for the hypothesis that Middle-Eastern marketers are more likely to be idealistic than their American counterparts. However, no significant differences are found on the relativistic dimension of moral philosophy. Also, American marketers are found to have higher ethical perception than Middle-Eastern marketers. Finally, contrary to our hypothesized direction, some support is found to indicate that Middle-Eastern marketers are more likely to have higher corporate ethical values than American marketers. Implications of the findings are discussed.

Suggested Citation

  • Attia, Ashraf & Shankarmahesh, Mahesh N. & Singhapakdi, Anusorn, 1999. "Marketing ethics: a comparison of American and Middle-Eastern marketers," International Business Review, Elsevier, vol. 8(5-6), pages 611-632, October.
    • Handle: RePEc:eee:iburev:v:8:y:1999:i:5-6:p:611-632
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    1. Chonko, Lawrence B. & Hunt, Shelby D., 1985. "Ethics and marketing management: An empirical examination," Journal of Business Research, Elsevier, vol. 13(4), pages 339-359, August.
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    1. Swaidan, Ziad & Rawwas, Mohammed Y.A. & Al-Khatib, Jamal A., 2004. "Consumer ethics: moral ideologies and ethical beliefs of a micro-culture in the US," International Business Review, Elsevier, vol. 13(6), pages 749-761, December.
    2. Chung-wen Chen & Hsiu-Huei Yu & Kristine Velasquez Tuliao & Aditya Simha & Yi-Ying Chang, 2021. "Supervisors’ Value Orientations and Ethics: A Cross-National Analysis," Journal of Business Ethics, Springer, vol. 170(1), pages 167-180, April.
    3. Al-Khatib, J. A. & Robertson, C. J. & D'Auria Stanton, A. & Vitell, S. J., 2002. "Business ethics in the Arab Gulf States: a three-country study," International Business Review, Elsevier, vol. 11(1), pages 97-111, February.
    4. Michael Gift & Paul Gift & QinQin Zheng, 2013. "Cross-Cultural Perceptions of Business Ethics: Evidence from the United States and China," Journal of Business Ethics, Springer, vol. 114(4), pages 633-642, June.
    5. Janet Marta & Anusorn Singhapakdi & Dong-Jin Lee & Sebnem Burnaz & Y. Ilker Topcu & M. Serap Atakan & Tugrul Ozkaracalar, 2012. "The Effects of Corporate Ethical Values and Personal Moral Philosophies on Ethical Intentions in Selling Situations: Evidence from Turkish, Thai, and American Businesspeople," Journal of Business Ethics, Springer, vol. 106(2), pages 229-241, March.
    6. Ahmed Musbah & Christopher J. Cowton & David Tyfa, 2016. "The Role of Individual Variables, Organizational Variables and Moral Intensity Dimensions in Libyan Management Accountants’ Ethical Decision Making," Journal of Business Ethics, Springer, vol. 134(3), pages 335-358, March.

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    Marketing ethics USA Middle East;

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