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‘Freedom Through Marketing’ Is Not Doublespeak

Author

Listed:
  • Haseeb Shabbir

    (University of Hull)

  • Michael R. Hyman

    (New Mexico State University)

  • Dianne Dean

    (Sheffield Hallam University)

  • Stephan Dahl

    (James Cook University)

Abstract

The articles comprising this thematic symposium suggest options for exploring the nexus between freedom and unfreedom, as exemplified by the British abolitionists’ anti-slavery campaign and the paradox of freedom. Each article has implications for how these abolitionists achieved their goals, social activists’ efforts to secure reparations for slave ancestors, and modern slavery (e.g., human trafficking). We present the abolitionists’ undertaking as a marketing campaign, highlighting the role of instilling moral agency and indignation through re-humanizing the dehumanized. Despite this campaign’s eventual success, its post-emancipation phase illustrates a paradox of freedom. After introducing mystification as an explanation for the obscuring rhetoric used to conceal post-emancipation violations of freedom during the West’s colonial phase, we briefly discuss the appropriateness of reparations. Finally, we discuss the contributions made by the articles in this thematic symposium.

Suggested Citation

  • Haseeb Shabbir & Michael R. Hyman & Dianne Dean & Stephan Dahl, 2020. "‘Freedom Through Marketing’ Is Not Doublespeak," Journal of Business Ethics, Springer, vol. 164(2), pages 227-241, June.
  • Handle: RePEc:kap:jbuset:v:164:y:2020:i:2:d:10.1007_s10551-019-04281-x
    DOI: 10.1007/s10551-019-04281-x
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    References listed on IDEAS

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    1. Parijs, Philippe Van, 1997. "Real Freedom for All: What (if Anything) Can Justify Capitalism?," OUP Catalogue, Oxford University Press, number 9780198293576.
    2. Dolly Chugh & Max Bazerman, 2007. "Bounded awareness: what you fail to see can hurt you," Mind & Society: Cognitive Studies in Economics and Social Sciences, Springer;Fondazione Rosselli, vol. 6(1), pages 1-18, June.
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    8. Draper,Nicholas, 2009. "The Price of Emancipation," Cambridge Books, Cambridge University Press, number 9780521115254, October.
    9. Rüdiger Hahn, 2009. "The Ethical Rational of Business for the Poor – Integrating the Concepts Bottom of the Pyramid, Sustainable Development, and Corporate Citizenship," Journal of Business Ethics, Springer, vol. 84(3), pages 313-324, February.
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    Cited by:

    1. Delphine Godefroit-Winkel & Lisa Peñaloza, 2024. "The Ethics of Freedom in Consumption: An Ethnographic Account of the Social Dimensions of Supermarket Shopping for Moroccan Women," Journal of Business Ethics, Springer, vol. 189(3), pages 479-506, January.
    2. Edward Wray-Bliss & Grant Michelson, 2022. "Modern Slavery and the Discursive Construction of a Propertied Freedom: Evidence from Australian Business," Journal of Business Ethics, Springer, vol. 179(3), pages 649-663, September.

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