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Influence of retail store environmental cues on consumer patronage behavior across different retail store formats: An empirical analysis of US Hispanic consumers

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  • Seock, Yoo-Kyoung

Abstract

This study examined the influence of Hispanic consumers’ perceived importance of apparel retail store environmental cues and demographic characteristics (i.e., age and the number of years lived in the US) on their apparel store patronage behavior across various retail store formats. Three apparel retail store environmental cue dimensions were identified. Of the three dimensions, Customer Service appeared as a significant determinant in Hispanic consumers’ decision to shop at department stores, specialty stores, and mass merchant stores. Convenience was significantly, but negatively, related to the use of specialty stores. Physical Atmosphere appeared as significant determinants of Hispanic consumers’ use of Internet websites. The respondents’ shopping frequency at department stores, Internet websites, and catalogues was significantly different based on the respondents’ age and number of years lived in the US This study offers insights for apparel retailers in building effective retail store environments to attract Hispanic consumers.

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  • Seock, Yoo-Kyoung, 2009. "Influence of retail store environmental cues on consumer patronage behavior across different retail store formats: An empirical analysis of US Hispanic consumers," Journal of Retailing and Consumer Services, Elsevier, vol. 16(5), pages 329-339.
    • Handle: RePEc:eee:joreco:v:16:y:2009:i:5:p:329-339
    DOI: 10.1016/j.jretconser.2009.03.001
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    References listed on IDEAS

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    Cited by:

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    2. Abhijit Patwardhan & Megan Keith & Scott Vitell, 2012. "Religiosity, Attitude Toward Business, and Ethical Beliefs: Hispanic Consumers in the United States," Journal of Business Ethics, Springer, vol. 110(1), pages 61-70, September.
    3. Ioana Nicoleta Abrudan, 2016. "Influence Factors For Store Format Choice In The Apparel And Footwear Market," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 79-90, May.
    4. Zhou, Guiqin & Liu, Wei, 2022. "Consumer choice in online vegetable distribution terminals: A Planned Behavior approach," Journal of Retailing and Consumer Services, Elsevier, vol. 68(C).
    5. Shephard, Arlesa J. & Kinley, Tammy R. & Josiam, Bharath M., 2014. "Fashion leadership, shopping enjoyment, and gender: Hispanic versus, Caucasian consumers׳ shopping preferences," Journal of Retailing and Consumer Services, Elsevier, vol. 21(3), pages 277-283.
    6. Kaswengi, Joseph & Diallo, Mbaye Fall, 2015. "Consumer choice of store brands across store formats: A panel data analysis under crisis periods," Journal of Retailing and Consumer Services, Elsevier, vol. 23(C), pages 70-76.
    7. Monday Odili & Ukpai K. Ukpai, 2021. "Celebrity Endorsement and Customer Patronage," International Journal of Research and Scientific Innovation, International Journal of Research and Scientific Innovation (IJRSI), vol. 8(4), pages 131-139, April.
    8. Noama ABBAS & Kenan WASSOUF, 2018. "The Influence of the Rehabilited Servicespace on the Customers’ Response," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 9-23, November.
    9. Seo, Kyungnam & Fiore, Ann Marie, 2016. "Effect of the fitting room environment on older clothing shoppers," Journal of Retailing and Consumer Services, Elsevier, vol. 32(C), pages 15-22.
    10. Jones, Robert Paul & Camp, Kerri M. & Runyan, Rodney C., 2018. "Exploring the impact of shopper ethnicity through the path-to-purchase framework," Journal of Retailing and Consumer Services, Elsevier, vol. 45(C), pages 152-162.
    11. Rituparna Basu, 2015. "Are They Really Different? A Study on Apparel Shoppers’ Retail Format Perception in USA and India," Global Business Review, International Management Institute, vol. 16(1), pages 123-136, February.
    12. Tafesse, Wondwesen & Korneliussen, Tor, 2012. "Identifying factors affecting consumers purchase incidence at retail trade shows," Journal of Retailing and Consumer Services, Elsevier, vol. 19(4), pages 438-444.

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