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Motivation structures of blood donation: a means-end chain approach

Author

Listed:
  • Yeong Sheng Tey

    (Universiti Putra Malaysia (UPM)
    Putra Business School)

  • Poppy Arsil

    (Jenderal Soedirman University)

  • Mark Brindal

    (The University of Adelaide)

  • Sook Kuan Lee

    (Putra Business School)

  • Chi Teen Teoh

    (Putra Business School)

Abstract

Understanding blood donation behaviours is pivotal to recruiting and retaining blood donors. Despite rich literature, this is the first study investigating the content and structure of motivations that underlie blood donation using a means-end chain approach. Based on soft laddering interviews with 227 respondents (31 first-time blood donors and 196 repeat blood donors) in the Klang Valley of Malaysia, we identified that their blood donation was primarily driven by the attribute ‘help people’, the consequences ‘increase blood supply’ (as perceived by first-time blood donors) and ‘indirect downstream reciprocity’ (as perceived by repeat blood donors) associated with the attribute and the belief that the consequences can lead to the fulfilment of the value ‘humanitarianism’. Understanding of such hierarchical links between motivators is crucial in developing self-relevant communications. The resultant outcomes are likely to be more effective than the traditional approaches in behavioural change.

Suggested Citation

  • Yeong Sheng Tey & Poppy Arsil & Mark Brindal & Sook Kuan Lee & Chi Teen Teoh, 2020. "Motivation structures of blood donation: a means-end chain approach," International Journal of Health Economics and Management, Springer, vol. 20(1), pages 41-54, March.
    • Handle: RePEc:kap:ijhcfe:v:20:y:2020:i:1:d:10.1007_s10754-019-09269-8
    DOI: 10.1007/s10754-019-09269-8
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    References listed on IDEAS

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    2. Bech-Larsen, Tino & Nielsen, Niels Asger, 1999. "A comparison of five elicitation techniques for elicitation of attributes of low involvement products," Journal of Economic Psychology, Elsevier, vol. 20(3), pages 315-341, June.
    3. Bednall, Timothy C. & Bove, Liliana L. & Cheetham, Ali & Murray, Andrea L., 2013. "A systematic review and meta-analysis of antecedents of blood donation behavior and intentions," Social Science & Medicine, Elsevier, vol. 96(C), pages 86-94.
    4. Andreoni, James, 1990. "Impure Altruism and Donations to Public Goods: A Theory of Warm-Glow Giving?," Economic Journal, Royal Economic Society, vol. 100(401), pages 464-477, June.
    5. Pieters, R. & Baumgartner, H. & Allen, D., 1995. "A means-end chain approach to consumers' goal structures," Other publications TiSEM 7d190b0e-3495-4c5f-8de3-a, Tilburg University, School of Economics and Management.
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    Cited by:

    1. Martín-Santana, Josefa D. & Reinares-Lara, Eva & Romero-Domínguez, Laura, 2020. "Modelling the role of anticipated emotions in blood donor behaviour: A cross-sectional study," Journal of Economic Psychology, Elsevier, vol. 81(C).
    2. Chin-Feng Lin & Yin-Chih Fu & Liang-Shiun Lin & Chen-Su Fu, 2022. "Minimal Human Interaction in Hospitals: Effective Online Registration System Design," SAGE Open, , vol. 12(3), pages 21582440221, September.
    3. Laura Romero-Domínguez & Josefa D. Martín-Santana & Agustín J. Sánchez-Medina & Asunción Beerli-Palacio, 2022. "Blood donation barriers: How does donor profile affect them?," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 19(2), pages 247-264, June.

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    More about this item

    Keywords

    Blood donation; Motivation; Means-end chain; Communication;
    All these keywords.

    JEL classification:

    • I10 - Health, Education, and Welfare - - Health - - - General
    • I31 - Health, Education, and Welfare - - Welfare, Well-Being, and Poverty - - - General Welfare, Well-Being

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