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Consumption of salt rich products: impact of the UK reduced salt campaign

Author

Listed:
  • Abhijit Sharma

    (Bradford University School of Management)

  • Salvatore Falco

    (University of Geneva)

  • Iain Fraser

    (University of Kent)

Abstract

This paper uses a leading UK supermarket’s loyalty card database to assess the effectiveness and impact of the 2004 UK reduced salt campaign. We present an econometric analysis of purchase data to assess the effectiveness of the Food Standard Agency’s (FSA) ‘reduced salt campaign’. We adopt a general approach to determining structural breaks in the time series of purchase data, using unit root tests whereby structural breaks are endogenously determined from the data. We find only limited evidence supporting the effectiveness of the FSA’s reduced salt campaign. Our results support existing findings in the literature that have used alternative methodologies to examine the impact of information campaigns on consumer choice of products with high salt content.

Suggested Citation

  • Abhijit Sharma & Salvatore Falco & Iain Fraser, 2019. "Consumption of salt rich products: impact of the UK reduced salt campaign," International Journal of Health Economics and Management, Springer, vol. 19(3), pages 341-357, December.
    • Handle: RePEc:kap:ijhcfe:v:19:y:2019:i:3:d:10.1007_s10754-018-9257-9
    DOI: 10.1007/s10754-018-9257-9
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    References listed on IDEAS

    as
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    More about this item

    Keywords

    Structural breaks; Salt consumption; Low salt campaign effects;
    All these keywords.

    JEL classification:

    • Q12 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Micro Analysis of Farm Firms, Farm Households, and Farm Input Markets
    • Q31 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Nonrenewable Resources and Conservation - - - Demand and Supply; Prices
    • I12 - Health, Education, and Welfare - - Health - - - Health Behavior

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