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The Role of Semiotics in Tourism Destination Branding through Social Media: The Case of Switzerland

Author

Listed:
  • GOLINVAUX ANTOINE

    (MCI Group)

  • EVAGELOU IOANNIS

    (ÉÌÉ International Management Institute Switzerland)

Abstract

This paper investigates the use of semiotics in the branding of Switzerland as a tourism destination through social media, and specifically via Facebook...

Suggested Citation

  • Golinvaux Antoine & Evagelou Ioannis, 2017. "The Role of Semiotics in Tourism Destination Branding through Social Media: The Case of Switzerland," Tourism Research Institute, Journal of Tourism Research, vol. 16(1), pages 207-219, June.
    • Handle: RePEc:jtr:journl:v:16:y:2017:i:1:p:207-219
    as

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    File URL: http://indexing.jotr.eu/Jotr/Volume16/V16-14.pdf
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    References listed on IDEAS

    as
    1. Stepchenkova, Svetlana & Zhan, Fangzi, 2013. "Visual destination images of Peru: Comparative content analysis of DMO and user-generated photography," Tourism Management, Elsevier, vol. 36(C), pages 590-601.
    2. Mick, David Glen, 1986. "Consumer Research and Semiotics: Exploring the Morphology of Signs, Symbols, and Significance," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 13(2), pages 196-213, September.
    3. Anderson, S J & Dewhirst, T & Ling, P M, 2006. "Every document and picture tells a story: using internal corporate document reviews, semiotics, and content analysis to assess tobacco advertising," University of California at San Francisco, Center for Tobacco Control Research and Education qt0gj183k2, Center for Tobacco Control Research and Education, UC San Francisco.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    tourism destination; branding; semiotics; social media; Switzerland;
    All these keywords.

    JEL classification:

    • Z32 - Other Special Topics - - Tourism Economics - - - Tourism and Development

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