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Using the Analytical Hierarchy Process Framework to Study Bank Selection Criteria of Students in Institute of Professional Studies in Ghana

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  • Abednego Feehi Okoe
  • Aihie Osarenkhoe
  • Robert E. Hinson

Abstract

The purpose of this study is to investigate bank selection criteria among students at the Institute of Professional Studies, Ghana. Extant literature has employed mainly quantitative approach. In order to contribute to existing knowledge, qualitative research design was adopted using the Analytical Hierarchy Process which demands that the decision problem is structured into a three level hierarchy, thus ensuring in-depth appreciation of the factors determining bank selection. The findings indicate that undergraduates in IPS place high emphasis on the convenience, customer service, and speed dimensions of bank services. Studies focusing on undergraduates¡¯ bank selection in developing countries context are limited. This study will make important contribution in helping bridge the gap but more importantly provide information on the importance of the selection criteria.

Suggested Citation

  • Abednego Feehi Okoe & Aihie Osarenkhoe & Robert E. Hinson, 2013. "Using the Analytical Hierarchy Process Framework to Study Bank Selection Criteria of Students in Institute of Professional Studies in Ghana," Journal of Management and Strategy, Journal of Management and Strategy, Sciedu Press, vol. 4(3), pages 27-38, August.
    • Handle: RePEc:jfr:jms111:v:4:y:2013:i:3:p:27-38
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    References listed on IDEAS

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    1. Seyed Mostafa Razavi & Hossein Safari & Hessam Shafie & Kobra khoram, 2012. "Relationships among Service Quality, Customer Satisfaction and Customer Perceived Value: Evidence from Iran's Software Industry," Journal of Management and Strategy, Journal of Management and Strategy, Sciedu Press, vol. 3(3), pages 28-37, June.
    2. S. T. Katircioglu & S. Fethi & D. Unlucan & I. Dalci, 2011. "Bank selection factors in the banking industry: An empirical investigation from potential customers in Northern Cyprus," Acta Oeconomica, Akadémiai Kiadó, Hungary, vol. 61(1), pages 77-89, March.
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    Citations

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    Cited by:

    1. Binuyo Binuyo & Aregbeshola & Rafiu Adewale, 2015. "Evaluation of Bank Products Appeal across Demographic Consideration: A Comparative Study of Nigeria and South Africa," Journal of Economics and Behavioral Studies, AMH International, vol. 7(5), pages 103-116.
    2. Ebenezer Appiah & Deborah Darko Ampeah & Wonder Agbenyo, 2019. "Investigating Factors that Influence SME¡¯s Choice of Services Rendered by Microfinance Institutions: Evidence from La-Nkwantanang Municipality in Ghana," International Journal of Economics and Finance, Canadian Center of Science and Education, vol. 11(2), pages 98-110, February.
    3. Rotimi Cephas Oluwaseyitan & Haslinda Hashim & Raja Nerina Raja Yusof, 2018. "Determinants of Bank Selection: An International Student Perspective," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 8(5), pages 741-761, May.

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