Investigating Factors that Influence SME¡¯s Choice of Services Rendered by Microfinance Institutions: Evidence from La-Nkwantanang Municipality in Ghana
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References listed on IDEAS
- Abednego Feehi Okoe & Aihie Osarenkhoe & Robert E. Hinson, 2013. "Using the Analytical Hierarchy Process Framework to Study Bank Selection Criteria of Students in Institute of Professional Studies in Ghana," Journal of Management and Strategy, Journal of Management and Strategy, Sciedu Press, vol. 4(3), pages 27-38, August.
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- Manpreet Kaur & Kanwaljeet Singh & Sarita Arora, 2023. "Are SMEs relationship seekers or price watchers? Target marketing implications for banks," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 28(3), pages 615-625, September.
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Keywords
small and medium scale enterprises; bank choice; micro-finance institutions and Ghana;All these keywords.
JEL classification:
- R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
- Z0 - Other Special Topics - - General
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