Demographic influences on consumer decisions in the banking sector: evidence from India
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DOI: 10.1057/s41264-019-00067-4
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Cited by:
- Kedar Bhatt, 2020. "Measuring service fairness and its impact on service quality and satisfaction: a study of Indian Banking Services," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 25(1), pages 35-44, June.
- Poornima Gupta & Preeti Goyal, 2024. "Herding the influencers for investment decisions: millennials bust the gender stereotype," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 29(2), pages 229-241, June.
- Simran Jit Kaur & Liaqat Ali, 2021. "Understanding bank employees’ perception towards technology enabled banking: a developing country perspective," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 26(3), pages 129-143, September.
- Ratikant Bhaskar & Okey Peter Onyia & Dharen Kumar Pandey & S. Ananda, 2023. "Navigating the complexities of financial services marketing through a bibliometric analysis of the Journal of Financial Services Marketing (2009–2022)," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 28(4), pages 724-747, December.
- Benedict Ogbemudia Imhanrenialena & Ozioma Happiness Obi-Anike & Chikodili Nkiruka Okafor & Ruby Nneka Ike & Chinedu Obiora-Okafo, 2022. "Addressing Financial Inclusion Challenges in Rural Areas from the Financial Services Marketing Employee Emotional Labor Dimension: Evidence from Nigeria," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 27(2), pages 136-146, June.
- Md. Alamgir Hossain & Most. Nirufer Yesmin & Nusrat Jahan & Minho Kim, 2021. "Effects of Service Justice, Quality, Social Influence and Corporate Image on Service Satisfaction and Customer Loyalty: Moderating Effect of Bank Ownership," Sustainability, MDPI, vol. 13(13), pages 1-13, July.
- Syed Shujaat Ali Shah & Zia Khan, 2021. "Creating advocates: understanding the roles of CSR and firm innovativeness," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 26(2), pages 95-106, June.
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Keywords
Bank selection; Demographics; Consumer behavior; Choice criteria; Customers;All these keywords.
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